What is user experience? For a website, user experience is the intuitive feeling of the user from entering the URL in the address bar, or retrieving the website through a search engine, to browsing the website content, and finally leaving the website. Just like when we set out to travel to a strange scenic spot, we come back and comment on how strong and tall the mountains are, how crystal clear the water is, but how expensive and unpalatable the food at the scenic spot is. Users' feelings about a website are always intuitive. Did you know that user experience, that is, the user's feeling of browsing the website, can greatly affect the search engine's judgment of the quality of the website? Search engines are based on their own value, and more Considering long-term interests, we attach great importance to user experience and care about users' feelings. Therefore, we have reason to believe that under the premise that a website complies with search engine crawling rules, a website with better user experience will be easier to rank at the top of search engines.
For example, users like a website with rich content as much as search engines. As long as you think about it carefully, you will find that every time we search, the search engine will record the user's computer information and inject cookies into the user's computer to record and feedback the user's behavior. For example, Google's Adsense ads will recommend ads in a targeted manner based on user habits. Since we know that user experience will affect search engines' judgment of website quality, we might as well work with Shanghai website construction company Pilot Technology to conduct an in-depth analysis of common user behavior experiences and take targeted proactive measures.
1. Improve website access speed
There is a concept of website bounce rate. If a website loads too slowly and makes users wait for too long, many people will close the web page and give up. You must know that search engines record feedback every time they click on every link. When more users click on keyword links, the website will be closed before it can be opened, which will inevitably seriously affect the search's judgment of the website's value. There are many reasons that affect website access speed, most of which are manifested as host load imbalance, endless code loops, or too many special effects. When choosing a host, it is recommended not to skimp on the cost, because a host, even the best virtual host in China, only costs a few hundred yuan with an independent IP (200M-500M is enough for a general website). The website procedure is a matter of professionalism first. It is recommended to choose a more professional website construction company to complete it.
2. Write more innovative titles
Two or three years ago, there was a relatively well-known cheating method for website optimization, which was to hit keywords. Through a set of software, different IPs and different time periods, a large number of keywords can be retrieved through a certain search engine, and then the target website can be found and clicked to open. Although many search engines have now blocked this loophole, it turns out that there is a certain relationship between clicks and website rankings. If clicks are actually generated, they will indeed affect the ranking of the website. This gives us inspiration. For example, if the titles are also ranked on the homepage of the website, those creatively written titles will definitely get more attention and click-through rates, and over time, they will also rank up in a real and natural way. Even if the ranking cannot be improved immediately, innovative title writing can still stand out. What's the harm in ranking slightly lower.
3. Find ways to retain users
In addition to bounce rate, there is the concept of browsing depth and return rate. From the perspective of user experience, a website with high-quality content can always attract users to browse in depth, even linger, and return again and again after one visit. Therefore, to find ways to retain customers, let users browse as much website content as possible, and stay on the website as long as possible, the only way to improve the user experience is to improve the user experience. In addition to providing high-quality website content, in-site links and related reading guidance are better and more effective ways. When users continue to find interesting content, they will naturally continue to browse in depth. In fact, it’s not just website construction. Let’s take a look at 360 Security Guard to understand the importance of retaining customers. When you log out, it will prompt you for how long to log out; when you want to uninstall, it will repeatedly ask you whether you really want to log out. to be uninstalled. This is definitely an inspiration for website construction and on-site optimization.
4. Original content and improved quality
High-quality content is a must, whether for user experience, search engines, or the website itself. Experts have long summarized website construction and website optimization as "content is king." The best way to improve user experience in website construction is to continuously enrich high-quality content. Everything is just a cloud, and only high-quality content is the foundation. In addition, when building a website, you must learn to share. The author has long had the opinion that the number of reprints of content is definitely related to the increase in the weight of the website. The more times an article is reprinted and the more widely it is reprinted on the website, the higher the quality of the article. There are still many websites that add anti-copy codes. In fact, this is incorrect. Not only should it be convenient for users to copy and copy to spread website content, but Shanghai website production company Yinghang Technology also recommends that when you have new ideas, try to formulate them in your own words. After the website is published and included, it is actively submitted to professional websites to increase the reprint volume of the website content.
5. Develop a comment section and add a scoring module
Many comprehensive information portals will have a comment function at the end of the article for users to read the content and express their opinions. There is a scoring system behind some articles to allow users to evaluate the quality of the article content. On the one hand, this increases users' enthusiasm for participation and greatly improves user experience. On the other hand, it can also effectively improve the quality of the website. You must know that the comments are at the back of the article and are also ancillary content of the article. Constant comments and updates mean that the article is constantly being updated. Moreover, most of these comments are original content. Over time, they will naturally attract the attention of search engines. Although the article content quality evaluation and scoring system cannot be adopted by all search engines, what users like must be the direction in which search engines strive.
6. Use WEB2.0 to collect bookmarks
Social networking sites are surging. From the popular Stealing Food to the extremely popular Weibo, WEB2.0 applications are gradually deepening. Nowadays, many websites will add social bookmark buttons at the beginning or end of articles, or on the side of the website page. In fact, the main purpose of this is to facilitate users’ collection. The most important thing is that this collection is not to the local browser, but to the local browser. to web bookmarks. Since WEB2.0 is a social interactive network, a collection tag may bring about a butterfly effect of competing spreads, so collection is also a recommendation. Search engines will certainly notice this. The more times a website's URL address is cited, at least it means that the content of this page is of higher quality. If possible, it is better to add a social network collection button to key pages of the website. It is convenient for users and can increase the weight of the website. Why not?
User experience and search engine experience are inherently two sides of the same coin. A website with a good user experience will not have much worse search engine performance. Therefore, the essence of website optimization is how to provide higher quality content to users rather than just search engines, so that users can truly feel the quality and value of the website. Are you still confused about the website rankings? Then find ways to improve the user experience of the website! Like the Shanghai website construction company Yinghang Technology ( http://www.joyweb.net.cn ), we unremittingly insist on original content and unremitting efforts. Build a website to optimize website content, continuously improve user experience, and create a website that users truly love and visit frequently. Website optimization is not difficult, if you provide good user experience, success is close at hand.
Editor-in-Chief: Chen Long The author’s personal space arises from his heart