In webmaster forums, you can often see many webmasters talking about user experience. Especially now, when Baidu is constantly updating algorithms, webmasters are confused and don’t know how to optimize their websites. User experience is more The ground was lifted. In the past, whenever I saw user experience, I felt uncomfortable all over. I also hated people mentioning the word "user experience" because "user experience" seems to me to be a relatively abstract concept, and I don't know how to implement it in reality. As I have been hanging out in webmaster forums for a long time, I have continuously accumulated knowledge about SEO, and I have a new understanding of "user experience", a word that I thought was abstract before.
The broad concept of user experience is a purely subjective feeling established during the user's use of the product. Its full English name is User Experience, or UE for short. From this concept, we can feel that user experience is actually very close to us. It is not an abstract thing as I thought before. For example, when we test drive a car, what we gain during the test drive is The feeling you have about the sedan is what we call the user experience. The same is true for website-based user experience, that is, when users visit your website, and in the process of obtaining the information they want from your website, their feelings about your website are what we often call website user experience. The response speed of the website, the overall layout of the website, and its aesthetics can all affect users' evaluation of your website, and even determine whether users visit your website again next time. Now I will share with you my understanding. Experts should not laugh at it. It is right to choose to drift over.
The first is a stable server: Everyone has browsed portal websites such as Sina and Tencent. I believe that their response speed and the layout of the entire website have left a profound impact on them. For example, the author, for example, has a response speed on Webmaster.com. I am always in awe. Of course, this requires burning money. Generally, grassroots webmasters like us can't do it. But what we must do is to choose a server with decent speed and stability, and don't return "unable to connect" from time to time. Points must be done.
Second, the overall style of the website should be concise and elegant, and the design should be reasonable: Although different users have different styles of interfaces, when designing the overall style of the website, the user's visual enjoyment must be fully considered, such as the choice of website colors. If you choose The overall black color will make users feel uncomfortable. Regarding the issue of reasonable design, we must pay attention to the feature that users like to be fast. For example: the user registration module. If the design of the registration is complicated, I believe that the user will give up and click on other websites before the registration is successful. In addition, the navigation design of the website must be reasonable, which can increase the time users stay on your website. Of course, the overall design of the website requires strong technical support. For grassroots webmasters without technology or funds, they need to continue to learn and improve their skills.
Third, the website positioning must be clear: what does this website do and what information will it provide to users? Users can feel it as soon as they log in to your website, so that users will spend some time and patience to visit your website. If the content of your website is too complex and users cannot feel your professionalism, I believe users’ trust in your website will be greatly reduced.
The fourth is to maintain continuous updates of valuable content: I believe everyone has had this experience, that is, visiting a website, the content is what we have seen a few days ago or last month, and there is no new content. I believe you will download it. The probability of visiting the website again is greatly reduced. Therefore, we need to keep updating the content of our website frequently, and it is best to update content that is more valuable to users, so that the viscosity of the website can increase.
In fact, user experience is not far away from us and is not abstract. It is very close to us and very realistic. As long as we look at problems from the user's perspective, many times we can do a good job in user experience just by raising our hands. Once the user experience is done well, we don’t have to come up early in the morning to check the website’s ranking and inclusion. When user experience becomes the trump card of your website, you will find that you can still fly freely in the Internet world without relying on search.
Grassroots webmasters, come on! Provide good user experience, and victory lies ahead.
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Thanks to gzpx8 for your contribution