I have taught you two lessons before: "On-site Optimization Tutorial Series One: Navigation Optimization and Structural Optimization" and "On-site Optimization Tutorial Series Two: URL and Site Map Optimization". Today I will teach you the third lesson "On-site Optimization Tutorial Series Two: Website Header". and bottom optimization”. The most basic purpose of website optimization is to improve the ranking of the website. Relatively speaking, this is also the main purpose of optimization for most webmasters. After all, if the website does not rank high, it will naturally not be able to obtain a large amount of traffic from search engines. However, it is very difficult to operate a website, improve website visibility, and create a unique brand for the website. Back to the topic, most webmasters pay special attention to off-site optimization when optimizing their website, and ignore the basic optimization on the site. In fact, the most basic improvement of user experience depends on the optimization of the internal website. Therefore, webmasters should place on-site optimization at the same level as off-site optimization. Only when the two complement each other can they achieve the opportunity to surpass their opponents. Today the author mainly talks about head optimization and bottom optimization of on-site optimization:
Website header optimization
The optimization plan for the header is the most important on-site optimization, because webmasters all know that if they want the website to rank higher, they not only need high-quality external link support, but also put keywords at the front of the website. The header generally includes main tags such as title, keyword tag, website description tag, LOGO tag, set as homepage, add to favorites, etc. Therefore, whether the optimization of the header is in place will affect whether the website's ranking can continue to move forward. Let’s talk about several head optimization solutions:
1. Title optimization. Webmasters with titles all know that the most important keywords are placed at the front, because spiders crawl websites from the top, and spiders judge the theme of the website based on the words that appear first. However, keyword stacking is prohibited in title optimization. As for the harm of stacking, webmasters can search online.
2. Keyword tag optimization. At present, search engines have paid very little attention to this. Some websites no longer value keyword tags. However, there are actually certain benefits for new sites. Keyword tags can increase the density of keywords and help highlight the website. the focus. In fact, it doesn’t matter whether you write this or not.
3. Website description tag optimization. Many webmasters add keywords to the description, thinking that this can improve the ranking of the website. In fact, the website description can be used as a summary function of the overall content of the website. The purpose is to let users know what the website does in the search results. What kind of services are there? Basically useless for ranking. Therefore, it is recommended that webmasters do not regard it as a tool that can improve rankings when describing their website. It is more appropriate to put a summary of the website's general content in the description.
4. LOGO label optimization. All website logos will bring hyperlinks, and although some website logos can be hyperlinked, they lack ALT tags. After all, search engines cannot understand images very well and can only make rough guesses through ALT tags. Therefore, if the LOGO needs to be hyperlinked, it is natural to add a TITLE tag or ALT tag to explain it.
Website bottom optimization
Generally, information such as contact us and copyright instructions are placed at the bottom of the website. Many old webmasters have shared similar experiences, mainly using nofollow tags to separate some information that is not highly relevant to the website. But some webmasters will also add some website columns at the bottom, which webmasters call the bottom navigation bar. The purpose of adding column links at the bottom is actually to allow spiders to crawl the entire website and once again deepen the website's keyword recognition for spiders.
Therefore, many webmasters add their main keywords at the bottom, even if they do not use hyperlinks. It should also be bolded. This optimization method is actually the last part of the often said term "four externals". By properly displaying website keywords in the bottom navigation, the ranking of the website can indeed be improved. In this case, the requirements are generally very strict, and they cannot be stacked. After all, stacking keywords in any corner of the website will lead to search engines. The most severe punishment is to not lose the watermelon for sesame seeds.
Header optimization is the most important in website optimization. The reason is that the first thing spiders see is the header information, and users mainly see the header information in search results. They can only see it when they enter the website. its description and content. Therefore, the head is the most important place in on-site optimization. The bottom is like a kind word after a visit. After all, a good beginning requires a good ending to take care of each other. Only by having a beginning and an end can we give others the most real feeling. This article is exclusively provided by http://www.xiaobud.com (234 Jokes), please leave a link for reprinting, thank you!
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