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Hello everyone, Xiaolong has previously shared with you a series of articles on the factors that affect keyword rankings, "Internal links among factors affecting keyword rankings", "The naturalness of factors affecting keyword rankings", "Factors affecting keyword rankings" "Keywords", today Xiaolong is here to share with you "Stability of links that affect keyword ranking factors"; not much else to say, let's go directly to the topic: links are divided into off-site links, referred to as external links; on-site links Links, referred to as internal links; first let’s take a look at external links. The stability of external links determines whether our website is demoted. In other words, most websites are demoted by search engines because their external link loss rate is too high. big. So the stability of external links is so important, so how should we prevent the loss of external links? Next let’s take a look:
1. Do not use mass-sending software, because the loss rate of links sent by mass-sending software is too high. Most of the external links are deleted in a short period of time. Search engines think you are cheating; search engines judge the loss rate of your external links. Moreover, the places where general software bulk messages can be sent are garbage farms. Even if they are not lost, most of your website links come from link garbage farms, which will also cause great harm to your website.
2. When posting links manually, pay attention to quality and distribution. Don’t post links in the same way. Don’t post content that has a high repetition rate on the Internet. You will know how much this content can be found by searching on Baidu. If there is too much, don’t adopt it.
3. When making friendly links, pay attention to stability. Generally, medium-sized websites have 30-40 friendly links from the home page. For example, if there are 40 friendly links on the homepage, it is very abnormal for 5 to change every month. The normal phenomenon should be less than 10%, so there must be relevant friendly links. Another point to pay special attention to is that we need to record and query the one-way links and cross-links. A website also has many one-way links from the homepages of other websites, so we must also make statistics on these, and make up for the missing ones.
5. Buy external links; if you buy external links, you need to keep buying them for a long time. Once you don't renew, the search engine will basically remove you from the search engine and your website will be demoted. (Generally we do not recommend purchasing external links.)
After sharing the external link part, let’s share the internal link part; internal link is the top priority in the current optimization work, which accounts for at least 25% of the keyword ranking. A website has a good internal link system, which can make A website enters a virtuous cycle of development.
Let’s first briefly understand what internal links are; internal links refer to the links between internal pages of the website. So when we build internal links on the website, what points should we pay attention to to avoid some bad phenomena? What are the good methods and techniques?
1.Reply to the link question. A back link refers to an anchor text link in the page content for its own page path. The back link itself cannot create value for users, and search engines will not assign weight to it. If a page has too many back links, search engines will I would consider this a cheating method.
2. Related pages must be linked, this is very important. The higher the relevance of a page, the higher the quality of the page, the higher the quality of the links passed to each other, and the greater the ranking promotion for the keywords of this page; the higher the relevance of most pages of a website , the faster the weight of the entire site will increase. The more relevant the content of a page is, the most important thing is the better the user experience.
3. Clean up pages that are not highly relevant. Pages that are not closely related to the theme content of the entire website and have no content, but must exist, because these page links are linked on every page of our site, we can use robots to block them and redistribute internal links. For example: contact us, registration page, etc.
4. Only link the keywords that appear for the first time in the article content. Xiaolong has already talked about this separately in "Internal Links on Factors Affecting Keyword Rankings".
5. Insert relevant keywords into the recommended reading sections at the back of the article. Search engines can interpret the position where the anchor text link appears. Pictures can be inserted into the article page layout. The combination of pictures and text is more conducive to increasing the weight of the page and is more conducive to the transmission of weight. Remember: the ATL attribute must be added to the picture.
That’s it for today’s sharing. I hope you can give me more advice. This article was originally created by Xiaolong SEO http://www.nz86.com/. Related theme sites are also welcome to exchange links. Please indicate the source and keep the URL when reprinting. Thank you for your cooperation!
Thanks to nz86 for your contribution