With the restrictions on entertainment and advertising in radio and television, I believe that the biggest profits should be made by Internet video websites. The entertainment restrictions force us to obtain entertainment program information from Internet video websites, and the advertising restrictions force advertisers to move They target ads to Internet video sites. So for video websites, this is an opportunity, and it is not an opportunity for us to have optimization personnel. You can earn a lot of targeted traffic from video websites. So how should we capture target traffic through video websites?
1: Content is still king
The first step is to create a video yourself. When making videos, remember that if you want to capture your target traffic, you must work hard on your video content. Content is still king. You need to create a video with targeted content for your target audience. The goal is to make your audience enjoy and satisfy, which will help them share and visit your site. You will benefit from the viral marketing of your videos. At the same time, you can add the site's watermark at the beginning, end or throughout the video to guide viewers to your site for more information.
Two: Use mainstream video websites
Do you know how beneficial video viral marketing can be. Your videos can go viral, increasing your traffic from visitors, especially those who are interested in your video content. Video is one of the most popular and effective marketing tools at present, but after we have the content, how to choose a good video website is also a key. We should choose a stable and high-weighted video website. In China, it is Youku and Tudou. As for foreign countries, YouTube is currently recognized as the best. These video websites will save you a lot of costs, and you no longer need to spend money on traditional TV video advertising. Moreover, if your video content is good, your video content will be shared on your visitors’ social networks. All of these are benefits you can't get from expensive TV advertising.
Three: Connect to social networks
Nowadays, almost all Internet users have their own social networks. Social networks are playing an increasingly important role in our marketing, and Google has also announced that it will use social signals as one of its ranking factors. Then combining your video marketing with social network marketing will have good results. At present, domestic video websites have established links with major social networks. You can directly share videos to major domestic social networks through share buttons. On YouTube you can also easily share your videos to mainstream social networks such as Facebook, Twitter or Google+.
As an Internet influencer, you must invest a lot of time in capturing targeted traffic to your site and establishing a connection with your visitors. And video is one of the keys that you can’t ignore. This article is produced by Nanjing website Cootem Network http://www.cootem.com/ and is handwritten and original. Copyright is respected. Please retain the source for reprinting.
Editor in charge: Chen Long Author Kuteng Network’s personal space