The saying "content is king" can be said to be a wise saying in SEO optimization. Publishing high-quality content through our site will continuously improve the user experience of the site. This has undoubtedly become the consensus of many site operators. We can analyze it from the perspective of user experience. A site with good content can undoubtedly bring a lot of valuable information to users, or at least make the user's visit to our website "worthwhile." What's more, today's search engines are increasingly auditing content. Only valuable and novel content can better win the favor of search engines and allow spiders to crawl and crawl our sites. However, search engines’ judgment of the quality of a piece of content is composed of many factors. So what kind of content is good and what search engine spiders like? The author believes that truly good content is actually to let nature take its course. , just like the highest state of SEO optimization. Let me share with you the content maintenance experience I summarized during my website development.
(1) Any valuable content, no need to pay attention to the length of the content.
As SEO becomes more and more popular, many wrong SEO optimization concepts are widely spread on the Internet. For example, when it comes to the length of website content, many posts say that search engines do not like short articles. After so many years of website building, the author found that this statement is actually wrong, because if you pay attention, you can actually notice that when we browse some website content through search engines, almost more than 90% of the content length They are all less than 500 words, especially some news sites. Therefore, this concept is wrong, and after research, it was found that search engine spiders do not determine the quality of an article by its length.
In fact, regarding the length of website content, I still prefer random and valuable content, which can fully take care of users and allow users to indirectly and clearly understand the content they need. Only in this way can our online marketing work be better facilitated. However, what impact will it have on those who deliberately control the length of the content in order to allow search engines to better include the articles? First of all, it must be a long and lengthy description of the concept you want to express. Originally, a few hundred words would suffice. The completed article must use thousands of characters to express, resulting in a large amount of text accumulation, and the user experience will definitely be poor. As a result, users stay on this page for too little time, the website PV is too low, and naturally the website conversion rate is low. Moreover, today’s search engines also judge the quality of a website based on the time users stay. Therefore, we are enriching the site. When writing articles, don’t deliberately control the length of the content, but pay more attention to the quality of the article. Only in this way can you better attract users and attract spiders!
(2) Reasonable article types and do not “sell dog meat”.
Because each website has many columns, the settings and functions of each column are also very different, and the content of each column is of different types. Take our common corporate sites as an example. A website There are usually multiple columns such as company profile, company news, product display, information feedback, etc. Each different column requires different content for display. For example, we will post some company-related brief descriptions in the company profile. , company culture and development dynamics, etc. Some company-related news content should be properly integrated into the "Corporate News" column. Only in this way can we have enough for search engines to crawl correctly through our site navigation and maps, etc., to achieve the identification of a column category. However, if we only create content for the sake of content and deliberately force some content that does not belong to this column to be posted to this column, we will definitely be punished by search engines.
In fact, for article types, it is mainly that the content part of the website must be related to the keyword description of the website, which is quite easy to understand. For example, most of the content of a website is an introduction to some pharmaceutical products, but the keywords and descriptions of the website are cosmetics. Then such a website is undoubtedly deceptive and seriously affects the user experience. After a period of time, search engines The investigation found that such sites must be punished. Therefore, when we publish content on the website, we need to pay more attention to the user experience. After all, the website is a platform that provides users with information. Only in this way can our website develop better. Since it is valuable to users, then How can search engines not give a good ranking?
(3) Publish content at will, without deliberately paying attention to time.
In fact, many articles on the Internet are misleading regarding this issue. Many articles say that it is best to update website content regularly and at fixed points, which is beneficial to the ranking of the website. In fact, if you have confidently studied many websites, you will understand that this is actually useless. Because regularly updating website content is only helpful to attract spiders. The main purpose is to better let spiders understand our updates so as to help our website be included. But doing this will undoubtedly require us to spend a lot of energy. After all, we need to catch up with this point every day, otherwise we will not be used to it. And being tired like this is not very helpful for rankings. We can know this from some news sites. Just like the author's website www.QQyjx.com is actually an entertainment news website. It publishes some latest consultations at will every day. The ranking weight snapshots and inclusion status are very good, so it determines the weight of the website itself and Keyword ranking is not caused by a fixed time, so we don’t need to pay too much attention to the frequency and time of content updates, just feel free to do it.
Summary: In fact, when it comes to website content optimization, we often don’t focus on internal links, but on the quality of articles and some detailed issues. There is no need to worry too much about the length, release time, and quantity of articles. For other issues, the key is still value, whether it is the content that users need, and only by focusing on the user experience of the website. This article was originally shared by the webmaster of QQ Yijingxuan. Please indicate when reprinting! Thank you!
Editor in charge: Yangyang Author’s personal space at www.qqyjx.com