At the end of the year, a new round of price reduction promotions, coupon discounts and other activities have quietly emerged on major online shopping platforms. This is a favorite for users who are keen on online shopping. However, for users who are keen on online shopping, there is better news that will cheer them up: Recently, Yitao.com’s “price reduction search” dimension has been officially launched and connected with its “real-time price reduction” channel, providing online shopping consumers with A product information platform for searching for "the lowest price on the entire Internet". The provision of this kind of service will undoubtedly save consumers worry, effort and money.
Yitao.com’s “price reduction search” attracts users’ attention
Relying on the background of Taobao, Yitao.com, which was spun off from Taobao, although not so eye-catching, has been making frequent moves recently. It has successively launched online and offline advertising campaigns in major cities such as Beijing, Shanghai, and Guangzhou, and later announced the launch of " One account can purchase all over the Internet” account-based service. It can be said that Yitao.com has successively launched a number of special products and services such as mobile Yitao, customized group buying, and real-time price reductions to catch users' attention from all aspects. The purpose of Yitao.com is to break down the barriers of various online shopping websites and allow consumers to find product information and compare prices through search, thereby completing the shopping process.
Recently, in response to the crazy online shopping mentality of consumers at the end of the year, Yitao.com has launched "price reduction search". This means that it has lowered the threshold for consumers to shop online, making it more convenient for consumers to shop around when shopping online, and at the same time, it also allows them to have more choices. More merchants and products to choose from. So, what about “Markdown Search”?
According to consumer experience, after clicking "Price Reduction", the page will switch to the "Real-time Price Reduction" channel. At the same time, you can also use the search box to customize the search terms to view items with reduced prices in any type of product. The default sorting is by the size of the reduction. Arrange, and you can also choose to sort by price reduction time.
Some analysts believe that price reduction is currently one of the most attractive promotional methods to attract online shopping consumers. More than 60% of online shopping users will be affected by merchants' price reductions and discounts, resulting in impulse shopping. The launch of Yitao.com's real-time price reduction can quickly and quickly help netizens find the most affordable and cost-effective products; on the other hand, it has begun to open accounts across the entire network to achieve "one-stop shopping" across the entire network. The application helps external merchants share Taobao's 370 million registered users and more than 500 million Alipay registered users. As a part of consumers, we are happy to enjoy the fun of "shopping".
The search engine market has become a red sea of competition
According to a report from market research firm Experian Hitwise, the competition for China’s shopping entrances is becoming increasingly fierce, but the competitive landscape has not yet been formed. As of November 19, Yitao.com ranked first with 45% of visits, an increase of 15.84% from the previous week. Youdao Shopping and 51bigou.com ranked second and third with 29% and 8% respectively.
According to statistics from iResearch, China's search engine market size reached 5.51 billion yuan in Q3 2011, a month-on-month increase of 24.7% and a year-on-year increase of 77.8%. The year-on-year growth rate increased by 13.3 percentage points from the previous quarter, continuing to maintain a rapid upward trend.
A series of data is enough to prove that my country's search engine and shopping search market have broad development prospects, so one can imagine the intensity of the current competition in the search engine market.
Jin Leishi, vice president of operations at NetEase Youdao, said that Youdao shopping search will operate independently early next year, launch independent domain names, and integrate NetEase cashback and other products. Sogou wants to launch the "exploration engine". While using Sogou browser, users will receive relevant information push from Sogou search engine based on the pages they browse and online activities such as shopping and entertainment. Zhongsou is a veteran technical school in the industry. The future planning of Zhongsou search engine is based on Zhongsou's third-generation search engine platform.
There is no doubt that competition in the search engine market has undoubtedly moved from a relatively stable two-power struggle for hegemony to a magnificent era of contention among a hundred schools of thought. Different development directions of each company have also drawn various blueprints and silhouettes for the future of search engines. The development of shopping search engines depends on the symbiosis of many aspects, such as good user experience, rich product data, and safe payment. environment and a huge number of users. When this platform is built, anything is possible. The development path of search engines still needs to be made by every Internet search engine user to make the final judgment.
Search engines should focus on user needs to achieve personalized services
It should be said that the current competition in the shopping search engine market has entered a magnificent era of contention among a hundred schools of thought, and whether it can eventually develop on a large scale and achieve profitability is still determined by the market and users. However, the current problem is that in addition to the lack of user habits in domestic shopping search engines, search engines also face common problems such as relying solely on machine crawlers to capture B2C e-commerce information, which can easily cause information errors. User needs have also changed. How future searches allow users to experience more intelligent, personalized and precise search services, and obtain the required information with the least clicks and inputs, is an issue that needs to be considered.
On the one hand, there is the issue of user habits. In the Chinese market, users are most sensitive to price and often compare prices before purchasing. From this perspective, shopping search engines have opportunities. But at the same time, this also requires that the price and other product information provided by merchants to users must be valuable and accurate, so that users can obtain it with the least time cost. Of course, since users currently lack habits in shopping search, merchants need to spend a certain amount of time guiding consumers, which requires a process.
On the other hand, information errors are also a common problem faced by businesses. This needs to be improved from a technical perspective to ensure the accuracy, comprehensiveness and timeliness of information, including user evaluation systems, logistics, after-sales services, etc.
Although there is still a certain distance between shopping search engines, it is not without experience to learn from. In China, we can learn from travel search, such as Qunar.com. They are a pure information integration platform. Their profit models include on-page advertising and commission based on transaction prices. There are also shopping search engine models in foreign countries such as Japan and South Korea. The main profit model of Japanese kakaku is "selling stalls". Korean naver targets small and medium-sized shopping malls. When merchants enter naver for comparison shopping and search, they must first register uniformly and collect entry fees and transaction fees from the merchants. But the premise is that the number of merchant users must be large enough.
Shopping search engines may never have a fixed profit model. As long as merchants come from the perspective of consumers, truly meet the needs of consumers, and enable consumers to grasp the latest discount information in a timely manner, it will eventually become a successful model.