Using people as a mirror can reveal gains and losses, and imitating and learning from the successes of some successful websites can absorb the wisdom of others and make your own website avoid detours. This is something that many website operators or SEOs will do. And the reality is that the vast majority of SEOs have come through imitation. Of course, blind imitation will not give your website an advantage, but if you can learn from experience, use your strengths and avoid weaknesses, and add your own things, it is not impossible to surpass.
Data analysis is an essential task in SEO. Whether you are analyzing your own website or a competitor's website, correct data can make your thinking clearer and make more correct SEO judgments and decisions. Today I will discuss with you how to comprehensively analyze competitor websites for your own use.
1. Ranking analysis of competitor websites
The ranking of keywords has always been an important reference value for SEO and is also the source of website traffic. Ranking is not everything about SEO, but ranking can still directly reflect the performance of the website in search engines. Of course, analyzing rankings is not just about analyzing the rankings of a few main keywords on the homepage. The rankings on the homepage do not reflect everything. Instead, we should make statistics on the rankings of a large number of related keywords based on different industries, and then analyze them after obtaining more comprehensive data. . In this way, you can have a clearer understanding of the focus of your competitors' SEO strategies and the changes at each stage.
2. Competitor website content analysis
Content is the foundation of a website, and content planning is also the most difficult part of SEO. Dianshui has always believed that good SEO planning depends on whether you can continue to bring high-quality content to the website. Then comprehensively analyzing the content strategy of your competitor's website can help you make a better choice, including where the content is focused, whether the content is original, how the content is updated every day, and the source of the content, etc.
3. Competitor external link analysis
From the beginning to now, external links have always played an important role in SEO. There is no doubt that high-quality external links can build a high-weight website. External links include friendly links on the homepage and one-way links on the page. Analyzing the overall link layout of competitors, link quality, link construction methods, such as whether there are purchase links, etc. can clearly understand the needs of competitors. Then understand how its link strategy reflects the search engine performance on its website. If there are good places and resources, we can learn from them, and if there are bad ones, we can avoid them and learn from them.
4. Observe its changes
Search engines have been constantly improving, and the SEO strategies of any website are also changing in different ways. So our analysis cannot be just short-term. We should choose the best in the industry and the websites in the same development period as us for long-term observation and analysis. Analyze and constantly learn and learn from each other to achieve the goal of rapid progress.
Of course, it must be explained again at the end that the purpose of analyzing competitors is to learn from their experiences and lessons and use them for our own purposes, rather than blindly imitating and plagiarizing. Although this is an era where plagiarism is common, we should try our best. Avoid, only more attentive, creative and high-quality services and content can make your website stand out and remain invincible. The article comes from Dianshui SEO: http://www.cuihonghai.com/
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