I have been engaged in SEO work for more than a year, and I have also written some soft articles during this period. In March, I once wrote an article sharing about building a new website: sharing the secret of growing external links 4 times in 12 days. It was published on A5 and received enthusiastic support from everyone. It has received more than 3,000 clicks and countless reprints. During this period, I have been planning other online marketing and did not write. Now I am back to lead the team to do SEO. It has been about a month. , let the website improve, so now I plan to share some of my experiences with everyone, hoping to be helpful to everyone. It mainly talks about how to narrow the gap with other websites by analyzing competitors and provide the ranking of one's own website.
Analyzing competitors mainly starts from two aspects, one is on-site, and the other is off-site. So what data should be analyzed in these two aspects, and what analysis of competitors can help your website? I will explain them one by one below. introduce.
First, the analytical data within the site. Select several websites and analyze the page SEO, snapshot date, inclusion, backlinks, keywords, PR and ranking of the competitor website. It is not difficult to analyze these indicators. You can use webmaster tools to achieve it, and then record it in In the Excel table, then compare from various places, so that you will know exactly where your gaps are. To give a few examples, by comparing on-page SEO and observing the titles, keywords, and descriptions of competitors, you will find out what other people's layouts are like and where your own gaps are reflected. Are the keywords you have chosen good? Are there any areas that need improvement in the title, description, etc.? Analyze a few more sites and make several comparisons, and you will understand the shortcomings of your website.
Let’s look at the issue of competitor website snapshots and collections. In fact, looking at snapshots means that you can send someone else’s website to update several articles a day, or update an article in a few days. These patterns can be discovered through long-term monitoring, and the webmaster can use them to find out. Click on the tool to include today, or enter a competitor's website and click on the section where the other party's updated content is updated. You can also view and analyze their patterns. By comparing several competitors, you can summarize and then start from yourself to find out. The frequency that suits your website updates. The PR and ranking of the other party's website are only used as a reference to clearly understand the gap between you and them. Another important point is to check the keyword density of each website, see how others layout the entire website, and how the keywords are allocated, so that you can make targeted adjustments to your own website.
After talking about the basic analysis within the site, the next step is to go outside the site. What to do outside the site, of course, is to check where the other party’s links are made. Baidu uses domain: + the other party’s domain name, and Yahoo can click outside Yahoo through the webmaster tool. chain to view. After seeing clearly where others are doing it, if you find that they are posting in some high-authority forums, you can integrate their resources, and then use it to publish it yourself, and then combine it with some of the resources you have, and you will not have to worry about not having a chance to surpass it. them.
Another very important point is to check the friend links of the other party. We can exchange the friend links of the other party with a relatively high weight. Through the friend link check of the webmaster tool, we can find out which of the friend links of the competitor website have a high weight. Then click to enter. You can ask the customer service about exchanging friend links. Generally, companies are equipped with promotion staff, and the customer service will usually transfer it to you. As for exchanging or not, it only depends on your personal communication skills.
The above are personal promotion experiences and methods summarized through long-term accumulation and practice. I would like to share them briefly with you. They have been painstakingly edited by the webmaster of http://www.mobile168.cn . I hope it will be helpful to everyone and I hope you can reprint them. Keep the link.
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