There are several situations that will cause a website to be blocked by Baidu, that is, it cannot be searched by Baidu or the homepage cannot be searched by Baidu. Generally, this is divided into two situations, one is blocking and the other is delegating. The performance of the ban on Baidu is that it cannot be found at all. The performance of downgrading on Baidu is that the ranking of the website's main keywords has dropped significantly or cannot be searched at all. There is a certain difference between the two. Obviously, the blocking in the first case is more serious than the downgrade in the second case. After the downgrade, the website can still obtain some long-tail traffic through long-tail keywords.
Query the website inclusion status statement on Baidu, site:your URL
If a large number of entries can be queried, and www.yourdomain.com and the homepage are ranked first in the query results, your website is in a normal state. If only one home page, www.yourdomain.com, is found, it means that your website is currently under review and has not been included on a large scale, or your website has only one page reserved for observation, and Baidu will treat it as The situation determines whether to block or not. If a lot of results can be found, but www.yourdomain.com and the homepage are not at the top of the query results, it usually means that your website has been demoted.
Several reasons leading to websites being blocked or downgraded
1. If the website uses black links for black hat optimization, the probability of being blocked is extremely high.
2. If the website is over-optimized, such as title, keyWord, alt, and description, and excessive repetition of the keywords to be optimized, it will generally be demoted and rarely blocked.
3. If the website exports too many external links, it may be demoted.
4. The website is tampered with by hackers. For example, after the website is hacked, a large number of black links from others are posted.
5. The content of the website violates relevant national laws and regulations, such as illegal information related to pornography, drugs, gambling, etc.
6. The content of the website contains Trojan viruses, or is infected with Trojans, which puts the browser's computer at security risk.
7. If other space users on the same IP have the above behavior, in serious cases, Baidu will blacklist the space IP, and all websites under the same IP will be blocked together. This situation often occurs in overseas spaces.
8. Suddenly change the entire theme of the website, including the overall content, interface, etc.
9. Changing the title may result in being demoted in a short period of time.
How to deal with a website being blocked or demoted
1. You must find a professional Internet marketing company to do SEO optimization. Many companies entrust SEO companies to optimize their websites. In order to save the cost of purchasing high-quality external links, many informal companies use hacking methods to obtain external links, which is commonly known as hacking. Links are used to optimize corporate websites. The risk of using black links is very high. Baidu is currently cracking down on this method very severely. Therefore, when optimizing, companies must find regular network marketing companies, such as Dong Jingyi Network Marketing. This can largely avoid the risk of being used as a black link.
1. When the K site is blocked and there is no page left, it usually takes about 3 months at the minimum before it can return to normal. Therefore, in this case, it may be faster to consider changing the domain name and re-optimizing it.
2. In the downgraded state, check and correct one by one according to the above points. After correction, it will usually be restored.
Dong Jing’s blog: http://www.djycn.com QQ: 543646 (China Mobile) Internet Marketing QQ Group: 178453746
Editor in charge: Chen Long Author Dong Jingyi’s personal space