I am very concerned about the ranking of my website in Baidu, and it has become a daily routine for webmasters to check the ranking of their website every day. The author has also regarded this behavior as a habit. If one day Without checking, I feel like something is missing. When my ranking rises, I feel like I have eaten the fruit of life. When my ranking drops, I feel a little depressed. And when my ranking suddenly drops by several pages, At that time, many webmasters were probably blue in the face, thinking that their websites had been demoted by Baidu. In fact, there are various reasons for this large-scale drop in rankings. If not handled properly, it will complicate the problem!
There are two situations when a website's ranking drops. One is that the ranking drops, and the other is that the ranking drops into a bottomless pit and cannot be seen. This is basically punished by Baidu, and for the first situation, some people also It is believed that the ranking decline is due to the penalty of Baidu's demotion. This is not necessarily the case. Below we will conduct a detailed analysis of the first situation!
1: The ranking has dropped but the change is very small. This situation should be considered normal. After all, your website also has many competitors. It is normal for others to surpass your website through continuous optimization and promotion. In addition, there are There is no way to avoid various factors. When this happens, the best way is to strengthen the optimization of your own website, and at the same time increase your promotion efforts, and strive to get rid of your competitors!
Two: The ranking has dropped significantly, even by dozens of places. There are two reasons for this!
1: It depends on the overall change of the website ranking. It depends on whether the website ranked in front of you has also experienced this change, and whether a new website has appeared in front of you. If this is the case, then you can only It means that Baidu search engine has made a major update. Don’t be anxious at this time, because it is not your own mistake that caused Baidu to demote you, so you should slowly study the changes in the search engine algorithm at this time, and then continue to optimize. Waiting for the next ranking update!
2: If in the overall ranking, there is no change in the previous websites, and no new websites appear, but your personal website has dropped significantly, this means that your own improper operation has caused the website ranking to drop. At this time, it is necessary to analyze where the problem occurs. The main checks are whether there have been changes in the homepage, whether the number of friendly links has decreased or there are K-links, whether there are too many dead links on your website, and whether the server is normal. In terms of website updates and soft article promotion, has the frequency of updates changed erratically, or has the number differed too much? Has the website been revised or been revised as a whole? Has the distribution of keywords also changed? Of course, these details are only part of it. But these are the priority parts to check!
When there is a significant drop in rankings, the most important thing is to stay calm, analyze them one by one, and learn to use the elimination method. Only in this way can you clarify the reasons for the drop in rankings and formulate solutions to regain your website's search engine status. recognition!
Source: http://www.99g5.com/Original first release of weight loss drug ranking list, please keep it for reprinting.
Thanks to wendj for his contribution