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Every morning, what is the webmaster most concerned about? It must be the weight of the website. I will habitually check the keyword ranking and page inclusion of the website. It is a good thing if the ranking remains unchanged or increases. However, a large number of websites will be demoted one after another every day. What is the reason? In fact, the conclusion must be that long-term unreasonable optimization has exceeded the "bottom line" of search engine rules, so it is inevitable that the ranking will be reduced. In website optimization, how can webmasters avoid these bottom-line issues? Many webmasters accidentally learned about this binary and made a summary of their opinions:
1: Avoid frequent changes
Whether the website changes servers, or changes templates or keywords, the weight of the website will be affected. Some people say that if a website has a high authority, search engines will not downgrade the website. In fact, this is not the case. The higher the weight of the website, the smaller the influence of keywords in search engines will be when faced with problems such as revision, but not none. But even high-weighted websites must avoid frequent revisions. Multiple revisions will lead to a loss of authority or even K-station, no matter how high the weight of the website is. In this regard, especially for new sites: try not to revise the website within three months, especially change the server, because the website itself has no weight at all, and frequent revisions will only cause the website to lose all "trust".
2: Self-discipline and healthy development
Some webmasters often say, why are they plucked after a few ads? Such examples are not uncommon. It’s not that search engines don’t allow websites to place ads, but there is a certain level of advertising that must be “safe”. Many webmasters will put some fraudulent advertisements on their pages. As a result, it is inevitable that the authority will be reduced or even the K site will be demoted. Strict self-discipline is the basic requirement for search engines to judge a qualified website.
Three: Websites avoid collection
There is a saying that goes like this: "Success is also a failure, and failure is a failure." The importance of content is also the same in search engines. Good content optimization can make the ranking jump up, but the same collected content will make the website a mess. Many webmasters are asking, will my rights be demoted if I repost other people's stuff? Not so. Reprinting is reprinting, and collection is not the same thing at all. Reprinting is the selective copying of valuable things by humans, while collecting is often done by machines indiscriminately. The two are completely different. Therefore, the author is not very optimistic about the website’s efforts to avoid collection, such as this and that collection rules, etc.
Four: Avoid crossing the bottom line
Some webmasters always place some marginal or amplified topics on their websites to attract traffic in order to attract the audience's attention. But as everyone knows, these practices are also a double-edged sword. Search engines are checking many irrelevant topics every day. If a bad website is defined as "illegal", then it is completely over. As a webmaster, you should consider why some content refuses to be released after being included. The second audit is a trivial matter, the key is to find the problem.
Five: Stay away from sensitive topics
Many webmasters like to create the latest "ranking topics", but I don't really agree with it. It is not a problem to put some topics on large websites, which will attract thousands of clicks and rounds, but putting them on your own website may cause a "fatal disaster". As a webmaster, you should know what topics can be discussed and what topics cannot be discussed. Although there is freedom of speech, it is better to talk less about those often sensitive topics in the country.
Six: Don’t be opportunistic in optimization
Nowadays, it is always popular to rank for some keywords and be on the homepage 24 hours a day, otherwise the refund will be invalid. In fact, it can be done through certain means. But as a webmaster, you should also see clearly: Is your website pursuing timeliness or stability? Websites that are optimized through many cheats and tricks often inevitably die in the end. Don't believe any abnormal SEO remarks. Those are black hat methods that violate the rules, and the other party just takes the money and leaves.
In addition, Binary Network/He Guijiang ( http://www.zhihuiSEO.com ) also believes that websites should avoid excessive optimization, such as stacking a large number of keywords and abnormal content external link updates, which are relatively dangerous behaviors. The bottom line of search engine optimization can be exceeded at any time. Stability is king. The bigger a website develops, the higher its weight will be. This bottom line is also gradually improving. Only by never touching these bottom lines will the website rankings gradually improve.
Editor in charge: Chen Long Author Binary Network's personal space