No matter what you do, as long as you have your own experience and methods, you can do it quickly, and SEO is no exception. Although the algorithm is always changing, the optimization methods and processes are roughly the same. Today I will talk about myself. After engaging in SEO optimization and promotion for such a long time, I have summarized a routine, which is mainly divided into customer website optimization and my own website optimization. Today I will first talk about SEO optimization sharing one: optimization routines for customer websites.
Before optimizing a website for a customer, you must first understand the customer's needs. Most customers often only require their keywords to be ranked on the homepage. As long as customers don't know much about SEO, they often want cheap and popular key words. They know nothing about long-tail keywords. At this time, we only need to achieve their results according to the customer's requirements! Let’s start talking about my own optimization routine!
1. Determine whether the website is new or old
When receiving an order, the first thing to judge is whether this website is a new website that has just been built, because there is a clear difference between the SEO of a new website and that of an old website, whether it is the update of content, the layout of external links, or When optimizing keywords, the old site will definitely have the priority in terms of weight. Even if the customer provides more popular keywords, it will definitely take much less time to complete than the new site!
2. Analyze the weight of the website
Although some websites have been in business for several years, their inclusion is still in single digits. Even the wedding photography project we picked up last time only included a homepage because it was made with Flash. On the contrary, some websites, although they have just been launched, have included only one home page. Not long ago, but the inclusion and backlink indicators are good in all aspects. Therefore, the weight of a website can be analyzed from a website's inclusion, Baidu related domains, website PR, Yahoo backlinks, website snapshots, etc.; those who do Google can look at Google's inclusion and backlinks. This is mainly for yourself. How to perform seo operation in one step, you have an idea in mind!
3. Adjustment of the internal structure of the website
It is very important to adjust the internal structure of the website. If the internal structure is clear and clear, it will be optimized like a fish in water and even more powerful. The most basic thing is that we write the title, keywords, and description of the website first! In addition, many websites are made of flash, which cannot be crawled by spiders. We should change the flash and replace it with text links. The homepage of the website must be able to update content. Only by constantly updating our website will the weight of our website gradually increase. , it will also play a role in promoting the ranking of keywords! The last point, and I think it is also the most important point in optimizing the client's corporate website, is the location where friendly links should be added to the website on the homepage. Because many websites are made by other website construction companies, they have not included the position of friendly links. We should find a way to set up a friendly link area, which plays a big role in the ranking and stability of subsequent keywords. help!
4. Publishing articles on the site
If an empty website is not only detrimental to customers' browsing and reading, it is also detrimental to spider crawling and website inclusion. Therefore, after we have adjusted the internal structure of the website, we should provide data to the website. I think the data is not sufficient. There are many reasons. First, meet the needs of customers and fill up the website first! For websites with many internal columns, you can also consider using tools to collect them, because if you post them manually, even if you copy and paste with your left hand and right hand, you will not be able to post many articles at the end of the day. You can collect articles with the help of tools, and then fake them. Being original is also a good idea!
5. External link construction
The construction of external links can be said to be very broad. My approach can be roughly divided into the following points: 1. Forum. If it is some relatively unpopular keywords, you can post external links in unrelated forums, as long as they can be included, this is my requirement. 2. Blog. If you maintain a blog by yourself, you don’t have to worry about it being deleted by others. You can boldly add links. However, it should be noted that if you post too much, the administrator will go crazy. My experience is that every article is Added external links, but was blocked! 3. Soft articles. Generally speaking, soft articles are original articles written word by word by yourself. There is no doubt about its role and effect. A good soft article can often get you hundreds of reprints. The increase in external links is also immediate! 4. Friendly links. The above internal structure optimization and adjustment of the website is to have a stable external link. I think the role of friendly links is very effective in keyword ranking. We only need to have stable friendly links, and the website generally does not need to be updated. , keyword rankings are very good!
Summary: Internal website updates and external link releases can be carried out at the same time. It is best not to overdo the external links at the beginning. If the website is a new website, it is best not to use soft articles to promote it at the beginning, because sometimes soft articles are too powerful, and ordinary new websites may not be able to bear it! You should wait until the weight gradually increases before using soft articles to promote it. In addition, when the keyword rankings go up, what we need to do at this time is to maintain the keyword rankings. We generally cannot be busy optimizing for customers all day long. At this time, we just have to find ways to contact customers and cooperate with them. We just need them to publish some articles for our website. Keeping the site updated regularly will ensure the weight of the website. The stability of keyword rankings is indispensable. We only need to occasionally send out external links and maintain it and it will be ok!
The article is originally written by: Xiamen Logistics Network www.xmwuliu.net . Please indicate the source of the article when reprinting it. If you think the article is well written, please support it and give it a thumbs up. If you think there are any better methods or tricks, don’t forget to tell me! Thanks! !
Thank you zyworu for your contribution