At present, corporate websites are the largest category of websites. Small and medium-sized enterprises also urgently need to use SEO, a very cost-saving method, to conduct online marketing. However, there is a lack of correct choices on the SEO road. Especially for corporate website SEO, many times, the internal hidden dangers and external performance are consistent, which is also very typical. At this time, we need to do a good job in SEO diagnosis, which is also the case for our A5 optimization team ( http:/ /seo.admin5.com ) adheres to the original intention of providing SEO diagnosis services, using the most professional knowledge to solve hidden incurable diseases for enterprises, so that enterprises can better use SEO for online promotion and marketing.
The problems that corporate websites easily encounter in SEO are actually very typical. One aspect is that the SEO staff are unprofessional and technically unable to provide the most professional SEO methods to solve marketing purposes, especially when encountering some difficult problems. They will be helpless; secondly, SEO is out of touch. This department is a new department in the enterprise and does not receive attention. In addition, most SEOers are technical and are far worse at communication and have insufficient connection with many departments; thirdly, If you don’t know enough about the product, you won’t be able to adopt the best SEO strategy in a targeted manner. These various problems bring many problems to our website optimization, one is direction, one is promotion, and the other is execution. Maybe these problems are not technical problems, but through simple SEO diagnosis and targeted strategic adjustments, the SEO of the corporate website can be made more reasonable.
1. The choice of SEO direction is unreasonable
At present, most companies have very little understanding of SEO. Enlightened bosses are excited after seeing the effects of SEO. One option is to choose an SEO outsourcing company, and the other option is to recruit professional SEO personnel. However, many times, these two All types of SEO encounter a problem: SEO positioning is unreasonable and there is no clear direction for SEO. Because they have no specific understanding of the company's profit direction. They may have a preliminary understanding, but they only rely on the supervisor's guesses. These guesses are not enough or even scary to be put into actual work.
The SEO of a corporate website must do a good job in SEO positioning. The key to positioning lies in the direction of profitability. Especially when the company has multiple products, it can be recommended that the company split the product keywords and focus on choosing a good direction. In this way, it can accurately promote itself , and can also grasp the direction of SEO. As a company, you must communicate with SEO companies or SEO workers in a timely manner to convey your latest profit direction, and based on years of experience, select the best keywords and let them focus on operations to quickly realize the value of SEO. SEO diagnosis means communicating more with the company, grasping the profit direction of the company, repositioning, and formulating targeted SEO strategies.
2. How to recruit good SEO?
In many companies, we have encountered many problems where the staff are not professional enough. It may be due to individual reasons. I won’t go into too much detail here, but this link is very critical, so special attention must be paid to it. Here we also need to have a good understanding of this aspect in SEO diagnosis. One is to have simple communication with SEO staff, and you can use a reasonable way to talk about your own opinions. In addition, make a simple evaluation of his daily work. .
The second aspect is also a suggestion for companies to recruit SEOs. You can recruit SEOs who have studied in professional SEO training institutions, such as seowhy, A5, moonseo, etc. A good SEO will definitely have a systematic and accurate understanding of SEO and a grasp of basic knowledge. Also very good. Of course, some individual webmasters are also quite capable of self-learning.
3. SEO connection work must be done well!
For many traditional enterprises, SEO is a very new concept, and of course they do not pay special attention to it. Therefore, they will encounter many problems in the SEO connection process, such as the technical problems mentioned above, the problem of direction selection, and There are SEO staff communication skills issues, etc., which have caused a disconnect in this work. As the leader of an enterprise, you need to pay attention to the connection so that each department can operate reasonably and maximize the effect of SEO. If you can take this point into consideration when diagnosing SEO, you can provide targeted and good suggestions to the company when diagnosing and suggesting it.
As for the diagnosis of SEO technology, we have talked about it a lot before, but the diagnosis of some factors other than technology in the SEO diagnosis of enterprise websites is also quite conducive to website SEO optimization. The SEO team of A5 Webmaster Network believes that if you make these diagnoses well, you can do a good job in SEO.
Editor in charge: Chen Long Author A5 Webmaster Network SEO team's personal space