In the process of website optimization, one of the most critical links is external optimization, which is often called sending external links. In the construction of external links, we have summarized many techniques. Everyone has their own resources, but many friends do not. Pay attention to the health of your own external links. Even some webmaster friends do not have such a concept. This is quite passive because you simply cannot grasp whether your optimization is correct, whether it is wasted effort, and whether it is controllable. Today, the A5 optimization team ( http://SEO.admin5.com ) will talk to you about the SEO diagnosis method for healthy external links on the website.
First of all, let’s understand some of the methods of building external links advocated by most webmasters, and then based on these methods, we will put forward some of our own SEO diagnosis considerations, so that we can well solve the problem of external link health diagnosis. Common external linking techniques include: 1. Blog external link; 2. Forum external link; 3. Q&A platform external link; 4. Classified information external link; and so on. For these external link methods, we must fully understand the starting point and role of each external link, and then make targeted strategic adjustments to make external link publishing healthier.
1. Blog external links
Blog external links are generally used for anchor text, but many mainstream blogs currently have very strict control over anchor text links. We can also use blogs to make one-way friend links. In this way, we need to blog well to provide a certain weight for the main website. . Many people know that blog external links still have considerable weight, so they spend a lot of energy to maintain blogs, but they are not healthy enough to build blogs:
A. Everyone knows Sima Zhao’s heart. For SEO friends, the most anxious thing is ranking, so many people add anchor text as soon as they open a blog, and even update it every day. This is very unreasonable and unhealthy. From a blog's perspective, a new blog has a low weight, but it is updated daily and exports a lot of weight. It has a certain effect at the beginning, but then slowly exports very little weight. In addition, Baidu has recently reduced the number of blogs with anchor text included to a very small number. Generally, blogs with anchor text will not be included. You can test this.
B. Blog external links are important to maintain, but many webmasters often know this, but do not do it. They just use blogs as a tool. It is recommended that everyone treat blogs as a fourth-level domain name website. We must fully optimize each blog. Okay, if you do well internally, you can also do well externally. I won’t go into details, so everyone can experience it.
2. Forum external links
For forum external links, most people use signatures because the weight of signatures is relatively good. However, many friends rely too much on signatures. This is an unhealthy operation, especially if they hang out in several forums every day, which has a negative impact on the breadth and scope of the website. The correlation cannot be greatly improved. In addition, you should also pay attention to the rules and restrictions of the forum's external links. Sometimes your account may be K directly due to your own misoperation. If this forum account has done a lot of external links, this will be devastating. Of course, some forums are still very open, especially some advertising areas, which are relatively open. We can directly post links with them, which can also be used for external links. Forum external links must be stable, which is to avoid being K-accounted as mentioned above. In addition, you must be good at finding websites and sections with higher weight to send external links.
3. Q&A platform external links
The Q&A platform is a blessed place, because the external links here can not only be used as external links to the website for optimization, but are also likely to directly bring traffic to the website. External links that can bring direct traffic to the website are the best external links. Of course, because many webmaster friends currently attach great importance to the construction of this area, Q&A platforms such as Baidu Soso have strictly controlled external links. It is not a very easy task to do a good job in external links. In addition, the weight of the external links of the Q&A platform is very good, but due to the targeted collection of some spam sites, a large number of spam links will be brought about. These links are likely to cause the website to lose authority. Therefore, when considering the health of external links, you need to choose these external links carefully.
4. Classified information external links
Classified information is widely welcomed by users due to China's national conditions, so a large number of B2B websites have been developed. These websites have obtained very good search rankings through partnerships with Baidu. For example, Haohao, Yihubaiying, 58.com, Ganji.com, etc., we can use free or paid members to publish information related to the website business and obtain high rankings. If these high-ranking information pages have website links, the weight is still quite good. . But now there are too many B2B sites, and the ranking of some websites is not stable enough. In particular, some members send too much spam, which leads to a serious downgrade of the website. The quality of these spam external links is not high, and it also affects the entire website. Such external links The unhealthy degree lies in the fact that the weights are not stable enough.
There are many other external link methods, which are very good if used properly, but like the previous four methods, the health of the external links of the website must be comprehensively considered to make the website SEO more reasonable. Original address http://www.seopeixun.com/article-22-1.html
Editor-in-Chief: Yangyang Author A5 Webmaster Network SEO Team's personal space