I am very happy to be invited by @zhaohongliang, Mr. Zhao of @democoffee, to participate in the first webmaster salon in 2012 organized by Wuhan webmaster 027zhan. The theme of this salon is around "Bitter Webmasters Complaint Meeting" and has professional website design. Senior teacher Chen, senior SEO training veteran Lao Jiu, and Mr. Zhao himself, who is nicknamed China Doll on the Internet. I am an Internet pawn @baidusa, and my real name is Guo Yeye. I still lack experience in attending the meeting for the first time, and I didn’t even prepare pen and paper to record the detailed meeting process. . Although the theme of the whole meeting is clearly "complaining meeting", no one seems to be willing to "complain". Due to the lack of moderator to maintain the theme of "complaining", the whole meeting tends to be "website case analysis" and "online personal experience sharing". If I were to record detailed information on-site, the number of words of useful information shared must be over 10,000. Unfortunately, this article was only written after the meeting. Through my memories and records and polished with personal touches, I only summarized some of the useful information and brought it to you. I hope you will like.
First post the photos (I am the fattest one)
I would like to apologize to all the friends who participated and shared. I don’t remember your names and professions, but I remember your views. If readers feel that there is a conflict between the views and their own experience, please think again and study, because this means that you have indeed learned something; if you fully agree with the entire article, it means that you have already done so in reality, and this article is for You also lose value. The following dry goods are ranked in no particular order, let’s start sharing:
1. Keyword density and Baidu index
Keyword density is an important determining factor in the SEO ranking process. Density and layout can determine the inclusion and ranking of a single page. So how does Baidu index and rank the snapshots generated by these pages? A friend shared the following views. First of all, it is impossible for Baidu Spider to determine the central keyword of an article in a text. It will only find the keyword with the highest density in the article as the core vocabulary. The length of the article determines the number of core words. For example, three articles ABC that describe Wuhan SEO techniques are arranged together. The core segmentation captured by Baidu is Wuhan SEO, SEO, and SEO skills.
In Part A, Wuhan SEO appears 2 times, SEO appears 3 times, and SEO skills appear 5 times;
In Part B, Wuhan SEO appears 5 times, SEO appears 7 times, and SEO skills appear 3 times;
In Part C, Wuhan SEO appears 8 times, SEO appears 10 times, and SEO skills appear 2 times;
Baidu will create an index database for these three articles, and its value is
Part A: 235 and the value is 10
Part B: 573 and the value is 15
Part C: 812 and the value is 11
The keyword "Wuhan SEO skills" ranking first should be the highest value article B. Of course, this conclusion is based on the ranking process under ideal conditions (without considering the weight of the web page itself); Baidu's core word segmentation ranking is also clear at a glance after the data is created. . You can try this method.
2. The relationship between website revision and website conversion rate by age group
Mr. Chen, a well-known website design teacher in Wuhan, shared his experience in website changes, but I think he has more than this and needs to dig deeper.
Teacher Chen is engaged in website design training, and he also put a lot of effort into building his own promotional website. His website underwent a major revision at the end of 2011. Regardless of the revision, it was very successful, and he received new orders every day. At the end of 2011, Mr. Chen accidentally conducted a survey on the age group of visitors and found that the visitor conversion rate after the revision at the end of 2011 showed that the average age of the college had decreased by five years. In other words, the age group of his students was younger. I looked carefully at Mr. Chen’s website and I prefer cartoon art. The website is full of youthful vitality and is more easily accepted by young people. This also extends Mr. Chen’s point of view. Packaging determines the conversion rate by age group, age group determines consumption ability, and consumption ability directly determines product sales profits. Yesterday, Guo Yeye was discussing related issues in another SEO group at night. I talked about website art and SEO issues. A friend pointed out that art is an important indicator of SEO3.0. I said, I don’t understand what SEO3.0 is. I just Know that user experience directly affects conversion rate. Thank you again, Teacher Chen, for your wonderful sharing, but there is too little practical information shared.
3. "SEO from Entry to Beyond"
This is a new book by Lao Jiu, the founder of Wuhan Jiutouniao SEO training. It took three months to write. I was fortunate enough to witness the first sample of this book (only one copy). Before reading, read the preface first. Looking at the catalog, based on this principle, I was quickly attracted to this book. I would say this book is the best for SEO information. However, Lao Jiu has previously promised to sign the book and give it to me after the reprint, so I won’t spoil it here. I just record this moment to avoid Lao Jiu returning to donate the book. Lao Jiu analyzed the websites and SEO skills of many webmasters in public at the scene. I would like to express my gratitude to him.
4. A brief analysis of the success of Baidu promotion-quantification
As Guo Yeye, who was born in Baidu promotion and sales, I feel more and more the importance of quantification and summary. The reason why Baidu promotion can be used by a large number of enterprises is because of its exquisite details and digital quantification process. Nowadays, no domestic promotion method can have such a clear return on investment ratio like Baidu promotion. Soft article promotion, SEO, IM marketing cannot be as precise as Baidu, clearly stating how much return an investment of 1,000 yuan can bring. After I transitioned into integrated online marketing training and analysis, the quantification of promotion methods is an important point in my idealization. It was at this time that Lao Jiu came up with the SEO quantification formula. He was relatively responsible, but he didn’t have a pen to write it down. It was a pity that he didn’t write it down. However, I believe that it will definitely be mentioned in Lao Jiu’s "SEO from Getting Started to Beyond", and I once again made it clear that Lao Jiu’s book should be implemented as quickly as possible!
5. The impact of website inclusion on traffic in SEO
There are so many masters in this salon, and I especially admire the webmasters who made their fortune through traffic websites. This is very technical, maybe because I have a blind spot in this. The webmaster analyzed in detail the impact of inclusion on traffic, as well as the layout of millions of pages generated instantly and the weight given by Baidu. This webmaster is the founder of several well-known download sites in Hubei. The best download sites have daily IP addresses of 20,000 to 50,000.
The website index is very high but the traffic is very low. This is due to the unreasonable layout and functions of the web page and the separation of weight transfer. The dry stuff is as follows:
Cms usually allocates static URLs for page generation, so when Baidu determines the weight, it will crawl both static URLs and dynamic URL pages. Although the collection volume is very high, the weight values passed from the homepage are scattered, for example, 0.2 is passed. , but because there is the same page content, the passed value becomes 0.1. If the weights are dispersed, the webpage will be judged as a spam page by Baidu, and the ranking will naturally not be high, and it is more likely to be deleted. The solution is to restrict the crawling of dynamic URLs in ROBOTS.TXT.
6. China Doll’s Classic Quotations “The Bitter Webmaster’s Complaint Meeting”
Complaints from bitter webmasters: Webmasters are often a group that is closest to users’ pockets and does not rely on investment. Many Internet veterans think that they are professional and strategic and have to do challenging things. In fact, in In the early stages of starting a business, this is either awesome or ***; don’t think that what webmasters do has no technical content and can only make a small amount of money but has no future. In fact, they are not country bumpkins but are really smart. In the early stage of entrepreneurship, there is no professionalism, only execution ability. If you don’t do it first, you will never be awesome.
Summarize:
There are also some very practical information, but unfortunately I only remember the central idea and not its specific operation mode. Here is a complete record, including: SEO basics and applications, how to drive traffic, e-commerce website strategy and birth, and the importance of the first screen of the website to visitors. , SEO quantitative rate of return formula, the contradiction between integrated online marketing and Baidu, website internal and external linking skills, sales and e-commerce training and development, the Internet alone or platform dependence. The topic of the next salon is tentatively scheduled to be "How to introduce traffic to the website." Participants can directly contact China Doll-Zhao Hongliang. The contact information is Baidu. In addition, the coffee is delicious, especially without sugar. I didn't fall asleep all night. …Thanks again to @democoffee for providing the salon space. This article was originally written by Wuhan SEO Guo Yeye. His personal blog address is http://e.baidusa.com and his personal Weibo address is: http://t.QQ.com/baidusa . This article was first published by baidusa. If you reprint or fake originality, please keep this link. Plagiarism should be respected.
Editor in charge: Chen Long Author's personal space promoted by Baidu