I recently read an article that said that plain text links are ineffective. He cited evidence that users cannot click on them and search engines cannot click on them. Therefore, spiders will not crawl this link. If they do not crawl this link, it means that this plain text link is not clickable. It has no effect, and he even provided a case study to illustrate it. This is what happened in his case. He and his friend both built a similar type of website. His website went online first, and then his website had plain text links every day, but his friend did not do it, only anchor text. Not long after, he The ranking of his friend's website went higher than his, so he concluded that plain text links were useless and not worth sending.
If this was not a submitted article, I might just laugh it off. Since it is a submitted article, then I feel the need to seriously study whether plain text links are really useless. What is the starting point of search engines? It is user experience. When a search engine enters your website, it is just an ordinary user. Today's search engines are getting smarter and smarter. They are no longer the imbeciles that they used to be, allowing you to bully them at will. . Therefore, we have to look at things from the user’s perspective.
If plain text links are useless, can you answer these two questions?
1. Why do many webmasters or external link publishers seriously write down their website URLs in forum signatures or posting content?
2. Isn’t it said that online submission can bring a large number of external links? Won’t the article be reprinted? Well, how many reprinted links have you seen in the form of hypertext, since most of them are in the form of plain text? , then why are there so many people submitting articles on websites such as A5 and chinaz (of course, we do not rule out that a small number of people actually share their experiences)?
If you can't answer, it can only be said that plain text links are useful. So what exactly is the function? Let's first look at this issue from the user's perspective. If one day you see an article on a forum that you think is very exciting. There is a link behind the article, but this link is plain text and cannot be clicked, but you want to read more articles, then , would you paste and copy this link into your browser, and then press Enter? If you do, search engines will do the same, but the technical means of processing are different. Do search engines even recognize that it is a plain text link? Or does it not have the ability to use keywords? Therefore, the search engine knows whether it is a plain text link or a keyword. So, since he knows, does it mean that he will crawl to your website through this plain text link? The answer is no!
Spiders will only crawl links in the form of URLs, but they will not crawl plain text links! Because as mentioned above, plain text links cannot be clicked. However, although spiders cannot crawl this plain text link, they cannot go there. Your website does not mean it has no effect on improving the website’s weight!
So what does a plain text link do?
1. Increase website exposure and let more users know about your website
2. Increase the number of external links to the website and enhance the popularity of the website
Through the above two points, should search engines give extra points to a website like yours? The answer is yes, but one thing that needs to be explained is that there is a saying that is right, making a high-quality anchor text link is equivalent to 100 Spam hyperlinks. Similarly, plain text links also need quantity to win. Therefore, don’t think that plain text links have any effect on the weight of your website. They will only play a role when the quantity changes qualitatively. And when it works, the increase in weight even far exceeds the benefits brought by the anchor text.
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