In the construction of marketing websites, how to achieve the organic combination and integration of keywords and content? I believe this is what many friends who know or are inclined to marketing websites are eager to know. The following is based on our actual experience in building websites for customers. Share it with everyone, hope it will be helpful to everyone. We mainly elaborate on it from the following four aspects:
The first point: There is a close connection between keywords and the homepage of the website.
After we determine the keywords that need to be optimized through the website, we will start to layout the information on the homepage of the website. There is a general ratio here, that is, the more keywords a website is optimized for, the greater the amount of information on the homepage will be. The two are directly proportional. For example, if I set eight keywords, then these eight keywords should be used as sub-sections on the homepage as much as possible to carry the corresponding amount of information.
The second point: distinguish primary and secondary keywords, and rationally use H1, H2, and H3 tags in DIV tags.
Often when optimizing a website, H1, H2, and H3 tags play a very important role. If we compare the website homepage with an article, the H1 tag is equivalent to the title of the article, the H2 tag is equivalent to the table of contents of the document, and the H3 tag is equivalent to the title of the article. for each paragraph in the table of contents. In fact, if you have experience editing Baidu Encyclopedia, you will easily find that when we edit Baidu Encyclopedia, you will be prompted to create the first directory and the second directory.
The third point: use text as much as possible for links, use pictures as little as possible for links, and do not use Flash for links.
As we all know, no search engine can crawl the text in FLASH, so when making a marketing website, you must abandon the use of FLASH to reflect the name of the website section. This is a big no-no! If you really want to show the beauty of the website, you can add links in the form of pictures, and add ALT tag descriptions to the pictures as much as possible. Here, DIV can be used to effectively avoid the low search engine friendliness caused by the large number of image links. That is, the index-x tag description in DIV can be used. Through this tag, text and images can be combined for perfect show. The link that appears to be clicked on the image on the page is actually the link entered by clicked text that has been moved off the screen.
Point 4: The necessity of home page site map
Sitemap, as the name suggests, tells search engines the links to all information nodes on the website. When Baidu crawls a page, it will first determine whether there is a site map function. This site map can be implemented using an xml map or added manually. No matter which method is used, you can tell the search engine to crawl all kinds of information in the website at the first time.
To sum up the above four points for now, these four points are also the most basic parts that our company adheres to when making marketing websites. Sometimes, seemingly small links can cause qualitative changes. I hope this can be helpful to you.
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