Recently, some friends in the group discussed that description tags on websites are no longer important, so their websites basically do not include description tags now. The reason is that search engines now give very little weight to description tags, and some even say that descriptions are not used as a factor in keyword ranking at all. I even used Baidu Encyclopedia as an example. Baidu is the best in SEO, but Baidu doesn't even write about it. It shows that this label is really not important anymore, so they don’t write it. In fact, this view cannot be said to be wrong, at least it can be said to be simple, because we not only have to consider the search engine, but also the users.
Search engines may not currently include description tags in their ranking algorithms, but users will look at the website's description. According to a survey agency, users spend longer looking at the website description than the website title, which shows that users are extremely concerned about this description. If the user is reading the description, it means that he hopes to accurately find the website he needs from the description. If we don't write it ourselves, but let the search engines crawl it by themselves, it will obviously not be that accurate. Of course, I don’t need to write description tags for each internal page of the website, but the homepage is necessary. This is what we also need to write from the perspective of user needs.
Let's take a look at how a website's traffic is formed. It is a formula of website inclusion + website ranking + website clicks. Only through these three steps will traffic come to our website. And a clear description can help users understand whether your website is what they are looking for. For example, if you sell so-and-so shoes, if your description clearly states that today is the company's first anniversary, you will get a 50% discount on the entire store. It is estimated that as long as people who want to buy shoes see your information, they will click in. I once heard from Baidu’s internal staff that some websites are incredible, and the traffic of the third place can actually exceed that of the first place. According to our general logic, the first-ranked website should have the largest traffic, so why does the third-ranked website have greater traffic than the first-ranked website? Guess what the reason is. In fact, the reason is very simple, that is, because the third-ranked website has more traffic than the first-ranked website. The three website descriptions are very attractive. Of course, you can’t write frivolous headlines, otherwise what users see will be different from what they see, which will lead to a high bounce rate of the website, which is very detrimental to search engines’ judgment of user experience.
Earlier I introduced you to the benefits of writing description tags on websites. Now let’s talk about the core content of this article, that is, what indirect impact does the description title have on rankings? This indirect impact is related to the click principle of search engines. In fact, anyone who is familiar with the click principle of search engines will understand. The click principle is that the more users click on a website, it proves that the website is of high quality. If your website ranks tenth, if your clicks exceed the number one, then within twenty-four hours your ranking will be number one. This is the magical click principle. SEO, which was mysterious at the time, used the click principle of search engines to achieve success.
Now everyone understands the indirect impact of the description tag. Clicks affect rankings, and good descriptions attract clicks. There is an extra twist, so the author says that description tags have no direct impact on rankings. But from the perspective of user experience, description has a very important indirect impact. Now everyone understands the importance of description tags for website keyword rankings. A good description will not only increase your website traffic, but also improve your keyword rankings, forming a virtuous cycle. On the contrary, the website will fall into an unfavorable vicious cycle. The purpose of writing this article is to hope that everyone can pay attention to the role of description tags. The content of the article is originally shared by 38.com http://www.888gx.com/ , first published in A5, and all rights reserved. If there is any reprint, please attach the link to this article. Thank you.
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