-
Baidu's adjustment in November can be said to be very big. Sites that had been ranking very stable all dropped, and some disappeared directly, which made many webmasters very frightened. In the past, it was normal for rankings to fluctuate, but this time The fluctuations are too great, and the search results page looks so confusing and at a loss. I saw many people scolding Baidu, saying that Baidu had convulsions and so on. In fact, what we have to do is not to go around venting our dissatisfaction, but to calm down and analyze what will happen to our website.
From the big update in early November until now, I have had my own experiences and opinions. I will share them here with you today. Maybe some things I said are not correct, I hope you can give me your opinions and verification.
1. Station group: The station group website represented by "L-Carnitine" can now disappear without a trace. It uses the group station strategy to build a huge link network to obtain a large number of external links for the target website. To achieve good rankings, Baidu is now determined to kill this method. I believe everyone knows about this.
2. External links: The external links mentioned here are not the external links of the site group, but some external links obtained through normal methods. Therefore, many people say that they are not cheating. Why does the ranking of the website still drop? Judging from the many changes in rankings, Baidu is now very sensitive to external links obtained through normal methods. For example, the most commonly used friendly links. If there are too many friendly links, it is very likely that Baidu will mistake them for a site group and be accidentally killed. There are also some websites that purchase so-called high-quality links to obtain good rankings. There have also been some reductions in authority. This is most likely because of those large news portals, government websites and other websites with high PR. In order to make more profits, links are being sold like crazy, which has led to flooding. Baidu has lowered the possibility of downgrading the rights of some such websites. The authority of these websites has been reduced, which will directly lead to the reduction of the authority of the websites that purchased links from these websites.
Third, positioning: It is not the positioning of the website, but the regional positioning of keywords. After Baidu’s big update, many people will find that 58 cities appear in the rankings on the homepage. Wait for these websites. Why? In this way, from a certain perspective, their keywords have more commercial value and regional significance. Baidu may think that their website can provide users with more valuable and desired content regarding this keyword than your website. Very important. It can be seen from this point that the rankings of websites that used to collect content have basically dropped, and even those websites with pseudo-original and original content have also dropped in rankings. No wonder many people want to criticize Baidu, but from here we can It can be seen that just original content is not enough. If you want to get better rankings, you must improve the relevance and pertinence between the content and the website.
The above three points are some of my views and personal opinions after this major update. If there are any mistakes, please correct me.
Source: ( http://www.niuzaiku.com/bbs ) Xiaomi shrimp welcomes exchange and learning together
Thanks to dong2006kun for his contribution