I'm Fox, um~ I've been busy revising the corporate website recently! I'm feeling emotional! Write a summary! First of all, the revamp of the corporate website is nothing more than an old ASP program from the finished website a few years ago. The program is not open source, and the program structure itself is not conducive to inclusion. In addition, in the past, corporate websites liked to play with cool functions. The homepage was full of big pictures, or the homepage was just an animation, and the editing of article content was very rough! So after a long period of baptism, it is not effective now. It can no longer meet its current function. So the big step in choosing a website is revision! So what do SEOers need to pay attention to when it comes to corporate websites? Brother Fox’s process is like this! This can also be considered a summary for SEO novices!
1. Before website revision
1. Record the old site information.
Record the inclusion, external links, PR, weight, etc. of the current website! These are the original data for comparison after the SEOER revision and the website redesign! To put it bluntly, this is for your boss to see!
2. Analyze old website pages.
Mainly record the shortcomings of the website, whether the layout style of the homepage section is reasonable, and whether the functional sections are complete! [For example, many old websites do not have friend links. It is said that when building a finished website, you need to pay more for the friend link section!!!] Also How bad are the basic functions of the website?
3. Understand the latest information about the company's products.
The latest trends in the industry the company is engaged in, the latest text information and picture information of the products! This is related to your determination of your keywords and the subsequent work of updating the products on the site; it is related to the overall situation such as product classification!
You can ask other business colleagues in your company about this. You can ask about the company's customer base, popular products, the region where the customers are located, the specific industries the customers are engaged in, and collect their opinions on the website as some references for revamping your website!
2. Select program and space
1. If you are considering a specialized enterprise website program, then you should consider yiqicms or oecms for php. For ASP, worry-free cms is both good!
2. If you are considering using a blogging program, there are only two options: Wordpeess for php, and zblog for asp blogging. What needs to be considered is that wp takes up space. If you choose a wp program, it is recommended to choose a slightly larger space. , ASP's zblog is very good, but it requires Win space to run! Personally, I prefer to use the blog program to build corporate websites, and the blog inclusion and weighting are pretty good!
3. Of course, there are many programs, such as Dreamweaver, Empire, phpcms, etc., which can be used to build corporate websites. The most convenient thing to note is that the program is most convenient for you. You are familiar with the program yourself or you can find someone who can help you make the board. Program, just choose that one, this is experience, haha!
4. Regarding space, if possible, open a vps or a space with independent IP. If you can’t share a server, don’t modify those virtual machines. A macro machine that is five times worse than the next day will not be OK.
5. Personal feeling: Compared with the same period last year, Php programs run better on Linux machines than on Win machines! It is common sense that Asp programs must be installed on Win machines, and I mention it by the way!
3. Specific operations
1. Find someone to write a website template for you.
Of course it would be best if you can write, but at the same time you are in trouble! Of course you, Brother Fox, have the skills to write! Another thing is to design a theme that suits your industry based on your industry! Actually find a web page for this For a well-styled corporate website, it will be OK to imitate the layout style of this website and combine it with SEO ideas! As for the color and detail modules, it will be OK to adjust the details! [ps: This is exactly what I did. Yes! But it’s not copying the html code of the other party’s website. It’s just that you can do this if you don’t know how to design the web page style of the homepage and inner pages! Of course, if you are familiar with it, you can omit this paragraph!]
2. Design core keywords (page header), website description, and keywords.
This step is: try not to change it if you can, but it has been mentioned that it has been revised, and most of the previous finished website programs are described in the header and the entire site. Even if they are, they are not well designed, or they are no longer It is in line with the current situation of the company.
3. Design the columns of the main navigation bar of the website!
This can be used as a reference on the old website and considered based on user experience needs. But there are only a few basic columns for enterprise websites!
4. Categorize your products.
Organize the latest product text and picture information of the company's products! [This is a practical experience: if your company has enough products, you can classify the products in advance, and it will be easier to organize and save trouble when your website is built in the future]
5. Dig the long tail.
As mentioned before, after you have seen the statistics of the old website and the understanding of business colleagues and sorted out the products, you will have a deeper connection between the company, the company's products and customers! At this time, you can start mining long-tail words , what needs to be said is that the long-tail words and screening you have discovered at this time will be much easier to handle.
6. Find external link resources.
Search industry sites and find the site analysis of top-ranking competitors (the two above the 2nd and 5th are beneficial), dig out external links, and also analyze whether the opponent has optimization and the pros and cons of its current ranking, so that you can have a good idea of your own optimization! I won’t go into details about other methods of mining external links. You can find out by searching on Baidu!
7. Classify long-tail keywords and find good article resources!
4. Specific precautions for operation
1. Use old version data for transition. After the new version of the website is released, the old version of the website should be kept on the server for a period of time, and some new links and page links should be appropriately placed on the old version of the page to allow the PR weight to be gradually transferred. [My steps are: use the domain name with www to make a new site, and keep the old site without www! After a while, the new site becomes more stable and give the old site without www URL 301 to the one with www]
2. Prepare the 404 page.
Website revision will inevitably cause some page addresses to become invalid. Design a 404 page with a good user experience for website promotion to navigate the website's invalid pages and reduce the chance that users will encounter pages that cannot be opened. At the same time, maintenance of effective SEO links is required. [At the same time, we also remind users on the homepage of the old site that we are revamping the website and the address of our new site! This is considered user experience, hehe~]
3. Make good use of the robots.txt file.
Use the robots.txt file to block some invalid and non-public pages. After the transition period, the old version of the data should be blocked and the search engines should be told not to include the old version of the data.
4. Site map guides spiders and improves the index rate of the website.
Increase website promotion external links. The expansion of external links cannot only emphasize quantity, but also need to focus on quality; submit an xml site map. Of course, if there is a team operation, the work will be divided to revise the website, and it will be even more perfect! Report: Next, I will write about my personal experience of SEO on the site! Welcome to communicate Fox-QQ: 200906001 If you are wrong, I hope you can correct me. Correction!
This article was first published on seohr blog: http://www.seohr.net/Enterprise-website-version.html
Editor-in-Chief: Chen Long Author Fox’s Personal Space