The purpose of writing this article is not to tell you how to do a good job in SEO. What I am talking about here are basic knowledge. Don't rush to blame me for showing off these basic knowledge, you will be able to use it. Judging from the author's past work experience, as an SEO personnel, it is necessary to provide simple training for website editors to cooperate with us in carrying out SEO more smoothly. Because I am in this situation now, I need simple training for editors, that is, what to pay attention to when adding articles. Originally, the author wanted to download some PPT or information directly from the Internet and then explain it to them systematically. As a result, it really wasn't found.
Not much else to say, but what SEO knowledge does an editor need to know?
First, you need to tell the editor some simple ranking principles based on the editor's situation. At least let him know that Baidu's ranking is relevant and not a random ranking. The new editor here didn’t know anything when he first came here. After you tell them this, they will naturally become interested in listening to what you have to say.
Second, after telling them what search engine rankings are, we then tell them in earnest that the most important thing about updating articles is originality! Because it is original, it will have better inclusion and better ranking. Let’s see. Whatever you say, if you say it well, you can avoid the editor from directly plagiarizing the article. Of course, writing articles carefully or being pseudo-original will naturally affect the quantity. I edit about 10 articles a day here, which is not purely original, but it is still quite satisfactory. I'm a newbie less than half a month old.
Third, after the article is original, you have to tell him what the link means and explain to him clearly the link within the site. There is no need to explain too much at this point. After briefly explaining the principles of search engine ranking, (You must have said that links are like voting). Besides, they should be relatively receptive to in-site links. Just explain to them the term "four places" that has been around for a long time in the industry.
Fourth, in fact, if you do the above three points well, it is almost enough for you who are responsible for website SEO, you think so. However, SEO is not an end after all, it is just a means. If you are willing, you can teach them some more about how to write titles, how to write descriptions, how to extract tags, etc. Tell them that the benefits of doing this are to attract visitors' clicks and extract better tags to categorize articles, making the articles more relevant, thereby better increasing website views, etc.
An editor who can master the first three points has almost reached the standard, and the content is not very much. I believe that many of my friends have novice editors. Do the editors in your company know that these three points are very important foundations? Your editor or as a Editor, have you done these three things well? The idea of SEO is very important. When explaining knowledge, don’t tell them what they need to pay attention to. You have to tell them why they should do it and what are the benefits of doing it? You You can "originate" an article by yourself, create a long-tail keyword, and then show them the rankings. They will also feel a sense of accomplishment when the articles they write have good rankings. They will do these things very seriously.
That’s it for now. It may not be helpful in improving your knowledge, but it may bring some help to your work. Hope it helps everyone!
I am written by the webmaster of Changsha Plastic Surgery Hospital ( www.2yzx.com ) website. Please keep the link when reprinting!
Editor-in-Chief: Chen Long Author NetSoft China’s Personal Space