Hello everyone, I am Jiaxingbaobao. Today I would like to talk to you about how we should do SEO in an era where user experience is the rule. Why I chose such a topic stems from a phenomenon I discovered recently. A few days ago, in order to increase the search click-through rate of my website, I would search my keywords on Baidu every time I entered my website, and then click on my website to enter. As a result, I was surprised to find the next day that my website suddenly Climbing from the second page to the first place is indeed a joy. But after checking my traffic, there is no difference from before. After communicating with other friends, I discovered that this is an improvement made by Baidu to improve user experience, which is to try to put the websites that users in a certain area visit first. This made me think a lot...
I think everyone can also notice that more and more SEOers are paying more and more attention to the word user experience. No wonder some people say that the highest state of SEO is no SEO. What does it mean? A website with excellent user experience does not need SEO.
Everyone knows that the purpose of SEO is to optimize your target keywords to the first place, but now even if you are the first place, you are also the first place in a specific area. This means that Baidu’s ranking will no longer be a completely unified ranking, but will be adjusted regionally based on the clicking habits of specific areas. So is SEO really useless?
The answer is no. In fact, SEO and focusing on user experience are not contradictory. User experience is dividing SEO into more and more detailed categories. Although SEO is becoming more and more diverse, the target users it faces are becoming more and more clear, and the browsing quality is getting higher and higher. The relationship between the two is complementary to each other. In the era of focusing on user experience, SEO has become more and more complicated. Why do you say this? For example, if you optimize the keyword "flowers", maybe in the past, you only needed to optimize "flowers". But now, in order to improve the user experience, search engines will directly put Shanghai’s flower-related keyword website first in the search results of Shanghai users, and Beijing users will put Beijing’s flower-related keyword website first. etc. So now when you want to optimize the keyword "flowers", you need to optimize keywords such as "Beijing flowers" and "Shanghai flowers". In fact, this is the same theory as the previous long-tail keywords.
SEO that focuses on user experience results in higher transaction rates. Due to the refinement of keywords, although there are fewer and fewer target customers, they are becoming more and more accurate and of higher quality, so the transaction rate is getting higher and higher. In this regard, the goals of SEO and user experience are They are all consistent, both to better satisfy the user's search experience and to display in front of the user what they need to search for.
I won’t go into detail here on how to do a good job in SEO. If you search, you can find out a lot, including internal links, external links, originality, etc. How can we improve the user experience? Jiaxingbaobao believes that there are the following issues that need attention to improve the user experience:
Refine your keywords. Refining keywords is actually the same as what we said before about selecting long-tail keywords. The goal of this is to lock in your target users. When they enter your website, they will increase the number of web pages they browse, and the average number of pages they browse will be The greater the number of pages, the better your user experience is to a certain extent.
Do a good job of internal linking, but not excessively. In order to highlight the keywords of their website, many people bold every place where the keyword appears on the web pages of their website and link to their home page. This is not good. Adding one or two of its own links appropriately to each web page will increase the weight of the homepage to a certain extent. However, if too many are set, the user experience will be greatly reduced, and the gain will outweigh the loss.
After all, we build the website to show it to the target users. If users only see it once and then never come again, a one-time deal will not last long. When you are doing SEO, don’t forget to evaluate it as a viewer. Is my website in line with the real user experience? I think this will be more conducive to the long-term development of our website, right? The article is originally written by Jiaxingbaobao.com ( http://www.0635online.cn ), first published by a5, Please mark the reprint! You can also contact me at any time so that we can communicate and make progress together.
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