With the popularity of e-commerce and the Internet, more market share has been seized in the online market, and wedding photography is another very hot industry after group buying. The rise of many wedding photography websites has caused websites in this industry to compete and promote to share the market. And more small and medium-sized wedding websites also pay more attention to the effectiveness of online promotion, and online promotion has also summed up some experience in promoting their own wedding websites. Let's share it with all webmasters.
First of all, wedding photography websites pay attention to audience positioning. Why do webmasters need to do a good job in positioning? Because many wedding websites have regional restrictions and are targeted at certain fixed audience groups. Generally, if a service of this nature can have a certain influence in the local area or be the first in the region, , the market share it occupies is staggering. Therefore, when we choose keywords, we usually use the form of region + wedding photography company to capture customers. However, even if we add a region, the competition in the wedding industry is still very high. Therefore, webmasters must confirm the key points of promotion. When writing words, you must pay attention to targeting customers. When I created the Sanya wedding photography website, I focused on the local area, so that it would be more targeted.
Secondly, in the first point we have already said that even if you choose region + wedding photography, wedding photography company, wedding photography studio, the competition for keywords is still very high. Therefore, we can avoid heat and harm by choosing famous local scenery, hotels, and landmark buildings and then adding the name of the wedding photography shop. This is also a good way. In short, when the competition for the word wedding photography is fierce, choosing long-tail keywords is the best way.
Thirdly, wedding photography websites should pay attention to the refinement of the SEO optimization process. Since there are many pictures on the wedding dress website, this is the beauty requirement of the merchants, and it is also a visual impact on the user experience. But to be honest, search engines don't like the entire website to have a lot of pictures and large pictures. Therefore, webmasters should be very cautious in handling pictures when updating website content. Pictures are the top priority of wedding photography websites. Many wedding photography websites add a large number of pictures. If the website space is good and the Internet speed is smooth, it will give users a good test, but in fact this will cost a lot of money. , Therefore, webmasters can add more text content and less pictures, which not only makes access faster, but also gives users a different feeling. The simpler it is, the better the user experience will be. Although the webmaster added a large number of pictures when making the Apple Vision Wedding Photography Website ( www.apple99.net.cn/ ), he basically did technical processing to reduce the space and give users a smooth access space.
Then, we must pay full attention to the role of external links. For external link promotion, for the promotion of wedding dress websites, local forums are the most effective way to promote. The form of soft text and pictures is regularly posted in the forum, which will attract a large number of users to watch. The space of the forum is very large, so put more pictures. Generally, it will not affect the opening effect. In addition, joining local QQ groups, community QQ groups, group buying websites, etc. to publish preferential information from time to time, and through some offline planning activities, not only benefit newly married young people, but also do things for the website. With good publicity, both online and offline promotion will be more effective.
Finally, while wedding webmasters are using long-tail keywords for online promotion, they should not neglect the creation of the website brand, that is, the creation of core keywords. This core keyword generally refers to the name of the bridal shop. Only when you mention a bridal shop in a certain area, you will immediately think of your own website, which is the key to online marketing and promotion!
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