Matt Cutts is a senior Google engineer, and SEO is certainly no stranger to him. I often follow his blog, because his blog will often tell us the latest developments in Google. For SEO, his blog is of high value. It contains technical and non-technical knowledge, which will benefit you a lot. In mid-March, Matt Cutts announced that Google was penalizing over-optimized websites. Has this announcement caught your attention? What should we do correctly and how to deal with this announcement from Google?
Matt Cutts had this to say: "We don't usually announce changes, but our team has been working on these things in recent months and hopes to release it in the next few months. We have been working hard. Hopefully the results will be good. Effect. And there are some people who don't choose the right words, over-optimize, and set up some good sites because of lack of a better word, SEO or over-optimization with those great content. website. We are working on making the bot more flexible and more relevant, and we are also looking for those who don't follow the rules, have too many keywords on their pages, or exchange too many links or go too far You've come to expect that. We now have several teams of engineers working together on this project." This notification is for people who are pushing the limits too far. Of course, it is perfectly possible to add your keywords to your pages, and it is also good to exchange them with other websites. In fact, all of these methods can have a very positive impact on your website's ranking in Google. This problem started when these elements were misused. This usually happens when you use fully automated tools and services to promote your website.
For example, the following irregularities can get your site penalized:
1. Automatic link exchange network, add your links to hundreds of other websites, link flooding.
2. Tool automatically creates fake accounts and comments linked to your website
3. Tools that automatically create keyword-rich pages for you on your website
4. Participate in paid link promotion methods
5. Fully automated solutions always mean crap for SEO.
6. Google wants to display high-quality web pages in search results. A page that has been automatically created cannot have the same quality as a page that was shaped by a human editor.
7. Completely automated solutions lead to low-quality links and content, which is not conducive to ordinary netizens. Enterprise "optimized" sites in these ways will be subject to new sorting filters.
8. If you see the words "automatic" and "hundreds" or "thousands" in a sentence, you can be sure that the product or service advertisement is spam and your website will be in trouble if you use these methods.
9. Don’t panic, create a symbiotic relationship with search engines
If you don't promote your website using the methods described above, you won't have trouble ranking in Google.
10. Optimizing your web pages is still very important as you have to show like Google and other search engines that your website is relevant to a specific keyword and that your website is of high quality.
11. Ensure your Google rankings using white hat SEO tools
12. If you want to optimize your website in terms of security, use the tools at Initial Point
13. Initial Point only uses so-called white hat SEO methods and follows the rules of the game.
14. Initial Point does not use any questionable techniques that can get your website into trouble.
15.10 Big Optimization, Initial Point will warn you if your page is over-optimized.
16. Tool’s initial boiling point leads to lasting results
Grasp these key points, do what you should do, and don’t do what you shouldn’t do. Will you still worry about your ranking?
This article is contributed by the webmaster of I Love ZipPO Gift Network http://www.52zippo.com , A5 is the first release. Please keep the above information when reprinting, thank you.
Editor in charge: Yangyang Author 52zippo's personal space