For SEO optimization, data analysis is very critical. After previously talking about "Preparation of SEO Optimization Workflow" and "About Implementation Methods of SEO Optimization Work", today we will talk about the finishing work, which is data analysis. . Generally speaking, during the SEO optimization process, you also need to follow up on feedback data analysis, so that you can change your optimization direction more quickly. For example, if the optimization you did today has not yet produced results, then you need to strengthen the optimization efforts. This needs to be analyzed from data feedback information, so for SEO optimization, data analysis is the best partner to determine the effect, and it is also the helmsman to change the optimization method or direction in a timely manner. So in SEO optimization, what kind of data analysis does the webmaster need to do? Today I will share my experience on this topic.
1. Keyword ranking analysis
As far as the author knows, individual webmasters do SEO optimization only to improve the ranking of keywords, so that users can see their own websites when searching for keywords related to their own websites. In other words, the most basic purpose of SEO optimization is to improve keyword rankings. Ranking. Then when we do SEO optimization, we also need to check the ranking status of keywords from time to time, and this is the data analysis that allows us to learn to perform keyword ranking feedback. Of course, the most detailed way to analyze this kind of work is to record the keyword rankings seen in each inspection period. In this way, by comparing the rankings of the two time periods, you can clearly know whether SEO optimization has any effect on keyword rankings. The effect of promotion is gone. For example, if the keyword viewed today ranks fifth on the second page, the keyword viewed tomorrow ranks first on the third page, and the keyword viewed the day after tomorrow ranks third on the second page, it can be proved that SEO optimization is affecting The level of keyword ranking is very helpful for us to adjust SEO optimization in a favorable direction in a timely manner. Therefore, in the SEO optimization process, you first need to pay attention to the data analysis of keyword rankings.
2. User experience analysis
It is impossible to directly check the user experience of a website, because there is no software on the Internet that can really count the user experience. Since there is no such tool, how can we know whether the user experience of the website is good? This needs to be analyzed through website-related data, and there are several main data related to whether the user experience is good. One is the PV value of the website. The larger the PV value, the more pages the user visits, which naturally indicates that the user experience is quite good. After all, no user will view content they don’t like for a long time. Second, user access depth is actually one of the very beneficial factors for analyzing user experience. Only users who like the website will access the website content in depth. The third is user return rate, which is the most direct way to reflect whether the user experience is good. And for SEO optimization, its core purpose is to improve the user experience of the website, and then improve the value of other related factors of the website. Natural user experience analysis is also an important part of the SEO optimization workflow.
3. Website traffic analysis
The easiest way to judge the effect of SEO optimization is through the website traffic value before SEO optimization and after SEO optimization. And in the SEO optimization process, analyzing website traffic data is an integral part. For example, when you optimize a website, one of your purposes is to increase website traffic. In other words, the purpose of SEO optimization is to increase website traffic. Naturally, you can determine the SEO optimization by analyzing the difference between the website traffic value before and after. Isn’t the effect the simplest? Webmasters check the data of website statistics tools every day. Naturally, in SEO optimization, analyzing whether website traffic has increased is also one of the workflows, and this is also the key to whether we want to change the direction of SEO optimization or It is SEO optimization methods that play a very important reference role. Generally speaking, in SEO optimization, the most accurate analysis of website traffic is mainly by comparing whether the traffic has increased during the same period of two days. For example, the traffic at 9 o'clock in the morning today was 200 ip, and yesterday morning The traffic at 9 o'clock is 139IP, which naturally shows that the website's keyword ranking or other factors have been significantly improved, and this also shows that SEO optimization has achieved good results. Therefore, analyzing website traffic is also an important task in the SEO optimization process.
4. Competitor SEO optimization analysis
After analyzing the data of your own website, does it mean that the work of SEO optimization is over? The answer is no. After analyzing your own website data, you also need to analyze the SEO optimization of your competitors' websites. After all, when you are doing SEO optimization, your opponents are also doing it. It's like a saying in the Art of War: Only by knowing the enemy can you be victorious in a hundred battles. The same SEO optimization workflow also needs to include analysis of the SEO optimization situation of competitor websites, and regular attention should be paid to the SEO optimization situation of competitors. This will help prevent yourself from getting farther and farther away from your opponents. So what data analysis do we need to conduct on competitors? Second, the optimization within the site, such as title, content update frequency, internal link settings, structural navigation, etc. The second is off-site optimization, such as external link building methods, increasing friendly links, and promotion methods. Only through detailed analysis of the SEO optimization situation of competitor websites can you keep up with your opponents, and this is also one of the essential and key tasks in the SEO optimization process.
In fact, for SEO optimization, it may be successful if carried out blindly, but the chance is very small. Many webmasters say that websites that cannot be SEO optimized can also be successful, but such website rankings cannot withstand the test. Once the opponent gives their website After SEO optimization, the ranking is quickly surpassed. Of course, SEO optimization is not a panacea. If it is used well, it will have good results. If it is not used well, like many webmasters who are struggling now, the future will be bleak. When we want to do a good job in SEO optimization, we naturally need clear steps, clear direction, strong execution and patient data analysis, so as to maximize the effect of SEO optimization. The workflow for SEO optimization ends here. It is exclusively provided by L-Carnitine ( http://www.cnrjy.cn/ ) and is first published in A5. Please indicate the reprint, thank you!
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