Combating spam content is the eternal mission of every search engine. In fact, cracking down on spam content happens every year, but this year it is particularly strict. Baidu's two algorithm upgrades all focused on content, and the intensity was unprecedented, and the number of websites affected was unprecedented. But I am reflecting on one thing. I see whether Baidu has given the majority of webmasters a hint through these two algorithm upgrades. It seems to be hinting to webmasters to stop providing junk content, otherwise you and I will be very tired. It’s not easy for you to build a website. If I include your website, it will also take up space and resources in the calculation process. So you’d better build a website properly. I don’t know if you have this understanding.
If everyone has this understanding, then our website really needs to start from the content quality. It’s time to say goodbye to the era of copy-and-paste and pseudo-originality. Recently, I heard some people in some groups saying that it is difficult to build a new website recently. In the past, Baidu started to include it in a week, but now it is more than ten or twenty days. Some people even said that the website has been online for a month and it is still not included. of. In fact, when such a situation occurs, we must first find out the reason from our own website. Are the various indicators of your website carried out in accordance with Baidu's optimization guidelines? Have you put too much thought into the content? Because I know that in the early stage of a website, there is a lot of content, so many webmasters like to collect some content in the early stage to enrich the website and get their website online as soon as possible. To shorten this time, I have used this method before, and it is still possible. At least a week later, the home page will be included, and a few inner pages will be released within a month. But the current situation cannot be followed at all according to the old thinking.
Then you said that the old ideas cannot be left behind. People may ask you what are the new ideas? Nowadays, if you want to run a website for a long time, you really have to take one step at a time. The content of the early website must be 80% original. Although search engines cannot know whether the user experience of your website is good or not through data in the early stage, they at least know whether the content of your website is original. The author found that Baidu has made great progress in original and pseudo-original content as well as collected content. It is precisely because Baidu has strengthened these identification capabilities that it has been possible to launch two such large-scale content upgrade algorithms. Therefore, everyone must strengthen high-quality original content when building a website in the early stage. If you let Baidu know from the beginning that most of the content of your website is collected. The trust of your website will be greatly reduced in the eyes of Baidu. In the future, you will have to work many times harder than others to catch up with others.
Let me tell you how I know about this issue about content quality. One of my WP blogs did not update content in the past, and the snapshots were taken every other day, but it has not been updated since June 21st. It wasn't until more than a month later that I complained about the Baidu snapshot, and the snapshot returned to the same day, but it was no longer updated after that. I judge that this must also be related to the quality of the content, because every time I publish an article, I first go to major websites to submit articles, such as A5, chinaz, grassroots, etc. Everyone knows that these websites are sources of communication, as long as these websites Many people will collect or repost the content on the website. As a result, the content on my blog was too repetitive. Search engines thought that my blog was unoriginal and contained scarce content, which resulted in the blog snapshots not being updated. Later, I searched some main keywords on my blog and found that the situation was also so fast. Basically, there were very few photos from the next day, and there were many websites that were lagging behind by one or two months.
Of course, these data alone are not enough. I also observed some large forums and found that the inclusion of some large SEO forums is not as good as before. Both the number and speed of inclusion are obviously not as fast as before, and it is difficult to include links in the area. This is something we rarely encountered before. I also discovered this serious problem when promoting other B2B platforms and classifying information. Everyone knows that classified credit and B2B platforms rely on Baidu's traffic. When we publish information on these platforms, we also need Baidu's traffic. I found that many websites that were well included in the past are no longer good. I think it has something to do with the nature of the B2B platform itself. Because a large number of people send messages there, and the information is extremely similar, and there is absolutely no originality or scarcity in it. It is this situation that has caused search engines to become less and less interested in the content on B2B information platforms.
Of course, there are also the problems I encountered when posting external links, that is, there are very few included, or the review time is quite long. In the past, it was very easy to do thousands of external links a month, but now we only do five to six hundred external links a month. I think this must be related to Baidu's current algorithm. The most relevant thing is the content. It is obvious that the current blogs are no longer good. Except for Sina, which has the function of collecting in seconds, other blogs wait until Baidu updates to publish a few articles. The number of included articles is really not as good as before, and I found that some forums that used to be collected in seconds now have no links in the area. It may be okay to say that it is no longer included and there is no link, but the speed is obviously slowed down. This shows that Baidu has strengthened its review. It is precisely because Baidu has improved its content algorithm that it is difficult for us to make external links.
Through previous data and experience, I have concluded that everything starts with content quality, whether it is website content or content to be published in external links. We should all be taken seriously, so I have recently adjusted the direction of SEO operations. In the past, one person was in charge of all content collection, but now it has been increased to three people. Three people collect content and two people edit content to ensure that no matter what the website itself wants to publish, Whether the content is used for promotion or the content of external links, they are all packaged in depth. In order to meet the search engine inclusion standards, I found that after adjusting this strategy, the data in all aspects improved significantly. So don’t spend all your time on external links or promotion. Even if we want to do external links and promotion, we need to build on high-quality content itself to be able to do it well. Otherwise, we will only do countless useless work, wasting our precious time but not getting any results. In the past, content was king. Everyone just shouted it as a slogan, and few people did it. But if you don’t regard content as king now, it may be difficult for you to survive in search engines. Through these two algorithms, we can completely conclude that we have now entered an era where content is truly king? Then I ask everyone, are you accurate? Have you made adjustments to your strategy?
(Editor in charge: Chen Long) The personal space of the author Mimi Cinema