I have been engaged in Internet website work for more than seven years, including website programming, art, editing, optimization, computer use and maintenance, website domain name, etc. In these years of work, I have a deep understanding of corporate websites, especially after being exposed to SEO optimization. I have a deep understanding of the overall structural design of the website, and achieved good results after using it. How should a corporate website that needs website optimization design its website structure?
1. Website code structure
At this stage, the code structure of most websites is expressed in div+CSS, and the content and style are separated, so that the page structure is not deep and allows search engine spiders to read more smoothly. The old table structure has basically been replaced because the table structure is too hierarchical. It is complicated and not conducive to competition in the current environment. For websites in the form of div+css, according to optimization requirements, the css part needs to be written into a css file separately and expressed in the web page in the form of calling the css file.
In addition, some websites also need some special effects to satisfy customers' eyeballs, which are usually implemented with js or more advanced jquery combined with css styles. This requires that the js code part must also be stored separately in the form of a js file to call the js file. , expressed in web pages.
The above two parts are required to be written in the meta area of the web page.
In addition to these two aspects, the code should also be noted not to be written in the form of a frame, because search engines cannot read the content within the frame.
2. Website title structure
The title of the website does not only include the homepage of the website, but also all the user-facing pages of the entire website. From an optimization perspective, each page must have a separate title to match the content to maintain the unity of the content, that is, the uniqueness of the entire website. Repeatability.
Home page title structure: "Keywords to be optimized on the home page of the website" - "Company name"
Title structure of column page or category page: "Column name or category name" - "Company name"
Content page or product page title structure: "News title or product name" - "Company name"
From the perspective of optimization, the title is not only the title of the web page that can be seen intuitively by netizens in the title bar, but also includes the meta information that plays a role in optimization. Among them, keywords and descriptions mainly play a role, and different settings are also required. Keywords and descriptions are relatively easy to understand. You can use whatever keywords are used on each page, but specific settings are also required.
Generally speaking, if the website only needs to optimize the homepage, then the keywords and descriptions on the homepage of the website can be clearly set, and the corporate page should be left blank to avoid competition with the homepage. (Note: The blank mentioned here means that this part of the content is left blank, that is, content="", not even the meta keywords and descriptions do not appear, otherwise the page information will be incomplete.)
If the website is optimized for better results, it is best to set keywords and descriptions independently for each page. In fact, this is more cumbersome for program design. Of course, there are ways to solve it. For column pages or category pages, you can consider using column names or categories. The name is used as a keyword, and the description, if it can be set in the background, can be the same as the keyword if not. For content pages or product pages, you can use news titles or product names as keywords, and the description can use the first 80-100 words of the news or product introduction (the number is determined by yourself).
3. Website homepage content structure
Generally speaking, the functions of enterprise websites are relatively simple, with only modules for news and product or service display. There are two situations, one is mainly about selling products, and the other is mainly about providing services.
For service-oriented websites, the homepage of the website generally includes news lists, picture displays, company introductions, etc.; for product-oriented websites, product classification and product display modules can be added. For optimization purposes, it is recommended to have a friendly link module. You can also set up a popular search to display keywords separately and enhance keyword density, which is of great benefit to optimization.
Some other details need to be adjusted by the optimizer according to the specific situation, such as the distribution of keywords, the writing of titles and descriptions... The author recommends that in the company introduction, the front part should be consistent with the description as much as possible to achieve the unity of the content.
A website made in accordance with the above requirements, and then optimized and set up with SEO traces, will improve the overall competitiveness of the website. Keyword competition will not be strong, and even better rankings will appear directly after inclusion.
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(Editor in charge: Chen Long) Author's personal space