Websites are just like people. Appearance (page design), conversation (website content), and behavior (website interactive functions) all affect users' judgment of the website. Only websites with good user experience can get better rankings.
The rapid development of the Internet has made information more extensive, and netizens have become more clear about Internet brands from being at a loss and having no choice before. It is not difficult to find that there are not many frequently visited websites with Internet names. For example, when I search, I think of Baidu, I use Sina for posting on Weibo, Sogou is the input method, QQ is the chat tool, and 360 anti-virus software is installed on my computer. It is generally difficult for people to change what they are accustomed to. This may be what economics calls "preconceptions"! But it doesn’t seem to be the case. As long as we are very dependent on the products we are used to and meet our normal needs or most basic needs, we generally will not change unless there are special circumstances. Unless there are new products or similar products with very high cost performance and brand reputation, we will try to accept changes. The same is true when we are building a website. A sense of identity is very important. Here, I plan to remind the company that when building a website, it must not be troublesome, from the early planning, website design, production to the editing of website content. All require strict control.
My friend Xiao Wan often negotiates with customers in the early stage of website construction. Many companies hire website design and focus on website promotion. In fact, this is not a very correct thinking. The purpose of building a website is to convert website visits into sales. Imagine that when we visit a website, it opens very slowly and the content we are looking for cannot be found. The layout of the website is outdated, the colors are too old-fashioned, and there is no reply to online inquiries for a long time. Will we pay more attention to such a website and such a company? Browsers are bound to have doubts about the image and qualifications of this company! Coupled with the accelerated pace of modern people's lives and the proliferation of information, viewers have many choices and needs, and your webpage will be easily closed. If you want to restore this customer's impression, the cost will be higher, and the website will not be redesigned. , the next customer will be lost just as easily. This is why many customers always complain that the website is useless. The website is just a tool for corporate promotion. Every time Xiaowan will tell customers that your website is not used well!
Let’s talk about how to improve the user experience of the website based on the author’s experience.
1. The details of the website are very important
Many companies don't know much about website construction and think that everything will end if they pay the Internet company. Just wait until the website is online within the time promised by the network. As everyone knows, Internet companies will only build the framework of your website. Because the fierce competition in the current Internet market, coupled with the fact that companies do not pay enough attention to websites, they think that the workload of building a website is very small, and the bargaining is very fierce, which is economical. The law tells us that you get what you pay for. The salesperson of the Internet company will think that your website is very simple and accept orders in order to complete the task. The boss of the Internet company will consider the cost issue and will not invest too much manpower. , material resources, resulting in the website being launched in a hurry. On the surface, it seems that it has all the columns it should have, and the functions it should have have basically been realized. But people in the industry know very well that because of price issues, your website is just a template without careful design. As a result, your website will be very similar to your peers' websites, and the website structure will not take optimization into account. Picture selection, text layout, website label design, and many other details were not handled in place. The website was launched in a hurry, and similar companies were not fully prepared. The content of the website was very little or it was articles directly reproduced online. Naturally, search engines will not give you a high ranking.
2. Frequent updates of website content are very important
There are also many companies that are very strict in the early stage of website construction. After the website is built and launched, the company does not pay enough attention and there is no dedicated person to manage the website. The news on the website is out of date news. There is no good integration of the website into the daily management of the enterprise, the latest promotional information, and the latest trends in the industry. If you repost it and publish it in a well-edited way that combines your company's market positioning and corporate culture, it will make search engines feel that your website is dynamic. Just like interpersonal communication, if you see the same person every time, and this person talks to you about the same topic and the same content every time, I believe you will feel that the other person is as annoying as Xianglin's wife. Must be very disappointed.
3. Please choose the right idea for website promotion
I have seen a lot of advertising information in some QQ groups, and received a lot of spam emails in my mailbox. The more messages like this are sent in groups, the worse the user experience will be. Even if your product is very good, if Even the kind of promotional products that are advertised on the street will feel that your products are not good. The author is not saying that this kind of promotion method is not good, but everything needs to be done in a certain way. Maybe the viewer clicks on your hyperlink because of the attraction of your advertising content, but if it is trying to sell dog meat, it will be a scam. Naturally, customers will feel like they have been deceived. I believe there are many netizens like me who basically will not click on links with strong advertising nature. There is also a kind of website that forces pop-ups. This approach is even more undesirable. Search engines will judge that you are linking to a spam factory, which is a cheating method.
4. Innovation and persistence
Internet technology updates very quickly. Only by paying attention to some Internet development trends, studying search engine ranking algorithms, and adhering to your own website management and operation methods can your website be better included and ranked. It is not advisable to rush for quick success.
The purpose of promotion is not only to let people know the existence of the website, but also to let people know that the website is reliable. Blind promotion without paying attention to the content organization and updating of the website will only make potential customers away from you. Go away.
This article is contributed by the webmaster of ( http://www.zijiren.net/ )
Thanks hawen for your contribution