Website quality is a standard for measuring the quality of a website. At present, there is no unified standard for search engines. However, based on announcements from various search engines and some data reports, we can roughly judge the quality of a website. What are the standards? .
1: Website content
There is currently no good evaluation method for website content. It mainly relies on users to evaluate the content. The visitor's judgment method is also very simple: if the content is good, continue reading, if the content is bad, leave directly.
To measure whether the content of a website is good or bad, you can judge it through several rough indicators:
(1) Natural links are when users take the initiative to reprint your website content. If the content on a website is recognized by users, it is also worth including for search engines, and it can also be regarded as valuable external content. chain.
(2) Generally, the longer the users who visit the website stay on the website, the more valuable the content provided by the website is, and the users are willing to spend more time reading and browsing.
(3), if the website content is good enough, then users will visit multiple related pages, which we can call PV.
(4) The higher the content quality of the website, the more old users the website will have, and new users will visit your website again, that is, RV (repeat visitors).
Although there is no unified measurement standard for the content of a website, you can roughly see whether the content of a website is properly constructed from the above aspects. If you compare a carefully arranged website content with a website that is collected and copied, you can clearly see the difference.
And from the perspective of advertising profitability, the higher the quality of the content, the more visitors will trust the website and the ads on the page, so they can click on it. In other words, the quality of the content can also be judged by the advertising revenue of a single page.
The purpose of a website is to provide visitors with valuable content. However, many webmasters are eager for quick success and use the collection + pseudo-original approach to build a worthless website. This does not allow the website to develop in a healthy way, but is also a target for search engines. object.
2: Website traffic
Website traffic, as the name suggests, is the number of visits to the website, which mainly refers to some conventional data such as IP, UV, PV, etc. The indicator usually used to measure the quality of the website is the PV of the website.
Website traffic is the most common and most effective measure of website quality. From the perspective of affiliate advertising, the higher the website traffic, the more revenue will be earned. Therefore, increasing website traffic means improving the profitability of the website, and it is also a criterion for judging the quality of the website.
3: Website user experience
A good website browsing experience includes the following aspects:
The website has a clear hierarchical structure.
The website has good performance: including browsing speed and compatibility.
Advertisements on the website do not interfere with users' normal access.
Set the website permissions appropriately.
A good user experience is the user's stickiness to the website. The better the user experience design of the website is, the more visitors like the website. Users can find the information they need quickly and easily, and they are more willing to stay on the website. For webmasters, how to improve user experience is the top priority of the website. event.
Search engine optimization focuses on the comprehensive design of website functions, website structure, page layout, and website content, while user experience focuses on improving the website environment from comprehensive factors such as website impression, website functions, website practicality, and website content. Reasonable promotion and improving user experience are important factors in improving website conversion rate.
In fact, user experience is a very broad concept. It should be said that any relevant design that is beneficial to users can be called user experience.
Author: Lu Songsong The address of this article: http://lusongsong.com/reed/510.html
(Editor: Yang Yang) The personal space of the author Lu Songsong’s blog