When the website inclusion is not ideal, I think the first thing most webmasters think of is that the content and external link construction are not strong enough. In fact, if there is another aspect that is not done well, it will also have a great impact on the website. In the recent Baidu In the K station incident, this factor plays an even more important role, and it is content duplication that we do not often mention. When it comes to website content duplication, some webmasters may directly think of "collecting articles". In fact, this is the most straightforward idea. There are many reasons for content duplication, and it is not just one aspect of collecting content. Some of them have not been noticed. Content duplication will also occur in different places, and the author below will sort out the circumstances under which content duplication will be increased.
1 Paste the copied article. I don’t think I need to explain more about this. It’s strange that other people’s articles appear on your website at the same time, so the content is not highly repetitive.
2 Repeated retrieval of sub-directories. This mainly appears on shopping navigation websites or information websites, because navigation such as "popular products" and "quality guides" often appear on these websites. Imagine that the article entries under "hot products" are likely to appear at the same time. Among the top ten rankings, this return has resulted in duplication of website content.
3 Everyone knows that although pictures will increase the beauty of the website, many pictures on the website share the same URL address, so it is difficult for spiders to ensure that they will not be included repeatedly when indexing.
4 Wrong setting of code. When we delete or want to prevent spiders from crawling and accessing a certain web page, we must give the correct 404 code, otherwise the page will be included repeatedly due to incorrect code settings.
5. The dynamic pages set up in the background of the website are repeatedly included when spiders crawl the directory.
6 The website has too little content. For example, some sites have too little substantive content on their content pages. In addition, each page inevitably has common parts, such as the navigation bar, the bottom of the page, etc. If the amount of substantive content is less than these The content may also be judged as a duplicate content page by search engines.
7 Common news websites use RSS feeds to generate web content, and these contents are also prone to flooding. Some websites generate real static files before they are revised, and these real html pages are not deleted after the revision. If the website structure is changed but the content remains unchanged, the html files in these real directories should not be deleted. Sometimes, it will also cause a high degree of duplication of web content.
When these situations occur on the website, how should we optimize our website to reduce the duplication of website content?
A Strengthen the originality of the website. Although I am a Taoke website that removes bad breath, I have never been lazy in the content, because after all, what others belong to others belongs to you, and you are your own. The visit value of the website is linked to the originality. .
B Add a comment and message page. Because in the design of website navigation, columns, etc., we will encounter repeated problems more or less. This is a situation we cannot avoid, but we can add a user message and comment page. After all, everyone's reply is different. Add this This function can effectively reduce the duplication of website content.
C. Modify the links on the homepage appropriately, because no matter what kind of template it is, there will be many links to external websites on the homepage, and we must delete these links, otherwise it will affect the content duplication of the website.
D Customize the website structure. Everyone knows that CMS can customize the website structure, so using this feature we can build our own website templates.
E Enhance the uniqueness of the page, such as setting a unique title on the page to let spiders know the uniqueness of this page, or manually modifying the meta tag to make the descriptions of each web page slightly different.
F Try to use as few images as possible, because on the one hand, images will slow down the loading speed of the website, and on the other hand, they will also increase content duplication. Therefore, strengthening text construction is the key to solving the problem.
G Remove dead links promptly and remove connections with invalid pages.
H Set up an on-site search function, and move frequently searched content to the back, give priority to content that is not frequently searched, limit the number of search results, and delete frequently appeared items, which can effectively reduce content duplication. Spend.
I talked about it bits and pieces, but in a word, when building a website, we must start with the details, effectively reduce the duplication of website content, and increase the visit value of the website. This is the basis for the success of the website. The above is from my website to remove bad breath http://www.999kc.com/ . You are welcome to reprint it, thank you.
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