In the recent Baidu update incidents, many websites have been rectified by Baidu. When these tragic webmasters get together, in addition to complaining about their original website content and negligence in external links, there is actually another aspect that everyone does not care about. Didn't pay attention. Although most of the websites are original, there is one aspect that will not please Baidu if you do not pay attention to it, and that is the duplication of website content. Even if the website content is original, if the repetition rate is too high, it will affect the improvement of our weight and ranking. So under what circumstances will the website repetition be increased?
1. Collect content. This is easy for everyone to understand. Putting things written and published by others on your own website can deceive visitors, but ultimately you cannot deceive spiders.
2. The Taobao API site will generate a lot of duplicate content after automatic updates, resulting in homogeneity. However, Taobao has banned calling API promotions, so there is no need to worry.
3. The setting of the popular ranking list on the homepage of the website will increase the duplication of content, because when you put the popular directory bar on the page, the content in this directory may also be the content of the sales ranking list. Of course, this situation occurs in most cases. on the Taobao website.
4. There is less content and many pictures. Although it will not directly cause the content to be included repeatedly, we should understand that many pictures share the same URL address, so it is difficult for spiders to ensure that they are not included repeatedly when indexing.
5. The dynamic pages set up in the background of the website are repeatedly included when spiders crawl the directory.
6. Error code setting problem, because when we delete a page, we must use 404 status code to give certain prompts to users and spiders. If the code setting is wrong, the deleted page will pretend to exist in the spider. Therefore, Once it comes, it will be included multiple times.
7 Multiple reprints of content lead to an increase in content duplication. This situation is mostly concentrated in the settings of website RSS subscriptions.
So what can we do to effectively prevent this situation from happening during the website construction process?
1 First of all, you must strengthen your originality. You cannot rely on copying to build a website. Pasting other people's content onto your own website may enrich the entire page, but the reading value of the website will be reduced a lot. You must know that the visit value of the website is Key points we should pay attention to.
2. Customize the structure of the website itself. Because most websites are built using CMS, this type of mainstream program supports webmasters to customize the website’s own structure. Therefore, using this feature of CSS, we can create a website with rich characteristics. Structure can have a very good effect on reducing website duplication.
3. Do not plagiarize the entire page. Some webmasters will copy and paste someone else’s webpage to save trouble. However, there will be a lot of CSS style sheets in the downloaded webpage. Once placed on the website, the duplication will immediately increase. .
4. Enhance the uniqueness of the page, such as setting a unique title on the page to let spiders know the uniqueness of this page, or manually modifying the meta tag to make the descriptions of each web page slightly different.
5 As mentioned earlier, if there are too many pictures in the website, it will increase the duplication of URL addresses. Therefore, in the process of building the website, you must try to reduce invalid or repeated URLs, or strengthen text construction, or do not use dynamic pages. Link.
6. Clean up the links between invalid content in a timely manner. Some deleted content should be cleaned up in a timely manner, and all invalid links should be removed at the same time.
Content and external links are the right arm of website construction, and user experience is the finishing touch to enhance the value of the website. Although these three aspects constitute the basis of website optimization, some small details, such as the repetition of website content, will not be taken seriously if they are not taken seriously. , not only will the original content become worthless, but the website ranking will also be unsatisfactory. This article was compiled and edited by Xiao Su from http://www.xinruiyishu.com/Chengdu Xinrui Art Training School. Reprinting is welcome. Please indicate the source for reprinting. Thank you.
(Editor in charge: Chen Long) The author’s personal space in the early morning sunshine