Recently, Baidu has blocked many Taobao websites, but many new Taobao websites are born every day. No matter how harsh Baidu is on Taobao customers' websites, building websites has always been the mainstream trend for Taobao customers. The reason is very simple. Building a website is a cumulative process. It may be difficult to see results in a short period of time, but as long as you persist and don't get involved in black hat SEO, you will always see results. This article mainly introduces the keyword layout of website content pages.
Step One: How to Choose Keywords
Before choosing keywords, ask yourself the following two questions.
1. What product is your website about? - This is the basis for selecting core keywords!
2. What are the search habits of the target users? - This is the reference for judging whether the keywords are valuable!
3. Which keywords can tap potential users? - Catch all the keywords that may bring about transactions!
Whatever product your website is about, just use the keywords. Don’t think about using some popular but irrelevant keywords to attract a large amount of traffic. It is difficult for small websites to compete with large websites to seize popular keyword resources. Even if they step on shit and grab one or two, there will indeed be a lot of traffic coming in, but the conversion rate will be extremely low, and they may also face the risk of being judged as cheating by Baidu. Therefore, it is not advisable and cannot be done.
Understanding the search habits of target users can effectively help you eliminate some superficially relevant but actually meaningless keywords. To give a very simple example, if we use the keyword "Handu Yishe", we will see things like Handu Yishe franchise, Handu Yishe recruitment, Handu Yishe distribution platform, etc. Users who want to buy clothes at Handu Yishe rarely search for these keywords, let alone be interested in content related to these keywords. Therefore, there is no need to do these keywords at all. If you do, it is a waste of time and will only bring garbage traffic.
Which keywords can tap potential users? Find out all the keywords that may bring in transactions and capture them all. Seeing this, some people may think that there is a problem with the author's logic. Since it is said above that "all superficially relevant but actually meaningless keywords must be eliminated," why is it said here that all keywords that may bring about transactions must be included? These are actually two different concepts. Although some keywords are related, they may not necessarily conform to the user's search habits. Although some keywords are irrelevant, they can help you find potential users. The focus of the second question is: finding keywords based on user habits. The focus of the third question is: based on the keywords, analyze whether there are potential users among them!
Step 2: What to use to collect keywords
After determining which keywords to collect, it will be a waste of time if you just look for them one by one by yourself. At this time, we should use some external forces, such as Baidu Index, Baidu related searches, word chasing tools, etc. According to the size of the scope, the following formula can be listed: the word chasing tool includes Baidu related searches, and Baidu related searches include Baidu Index. The main function of Baidu Index is to determine core keywords, which are what we call first-level keywords. Baidu related searches are the reference for the highest quality keywords. The keyword tracking tool can list all keywords related to the core keywords. After determining the first-level keywords, we can use the word tracking tool to dig deeper, remove meaningless keywords, and then import them into electronic documents and save them. Here I recommend a commonly used word-chasing website: Zhuici.com. The interface is very friendly, and even novices can easily get started.
Step 3: Only create one keyword for each piece of content. Only create one piece of content for each keyword.
Only create one keyword for each piece of content, and only create one piece of content for each keyword. This will make your content more relevant and the user experience value will be higher, which will be reflected in the conversion rate. Optimize the density and arrangement of keywords in each content page. I would like to remind everyone that if you want to build a long-term website, it is best not to stuff keywords. You will 100% be punished by Baidu. Especially after the website traffic has a relatively good effect, it is more likely to cause problems. The author personally creates content. Take an 800-word article as an example. The positions where keywords appear are: the first word in the title, the beginning of the first sentence of the first paragraph, the end of the last sentence of the first paragraph, and the second paragraph. Anywhere, at the end of the last sentence of the third paragraph. Practice has proven that this way of arranging keywords can achieve good rankings in search engines, especially for long-tail words. Once the weight of the website is accumulated, this advantage will be more obvious.
Based on the author's personal experience, as long as you maintain the website content and keyword layout, list keywords based on the characteristics of the website, generate multiple topic pages for different types of keywords, and then add content to each topic around these keywords. Only one keyword is used for each piece of content, and the density and arrangement of each keyword are optimized to form a streamlined operation process. As long as you persist and find the trick, you will see results within 3 months, and these are cumulative. That’s it for this article. In the next article, I will share my experience in “taobao promotion of customized topics for core keywords”. It mainly introduces the use of the website’s own resources to weight the popular core keywords. Sustainable and effective training and other content. This article was originally written by Li Zhou from Taobao www.taobaoke.com . Reprinting is welcome.
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