Many friends who often surf the Internet have opened online stores. From just playing games, chatting, watching movies, and listening to music, it has gradually evolved into making money through the Internet. Many friends have opened successful online stores. It can range from a few thousand to eight hundred yuan per month, while some can set up a monthly fee of tens of thousands or hundreds of thousands of yuan. Some netizens even quit their jobs and started running online stores professionally.
Next, I will talk about how to effectively promote online stores online. Once a store is established, the first problem it faces is promotion. For example, physical stores. If no one knows the location of your store, then the store will definitely have no sales and no profit. Then you will advertise, such as doing outdoor advertising and distributing leaflets. The same goes for online stores, which need online promotion. The main customers of online stores come from the Internet, so our most effective promotion method is the Internet.
Many store owners believe that promotion means using QQ, email, MSN, and other communication tools to spread advertising information. All I can tell you now is that this method is time-consuming and labor-intensive, and the effect is terrible. If you promote through instant messaging tools, you will usually be blacklisted. If you use mass email promotion, either the email will be blocked or the email will only go to the email spam. There are also many people who like to post promotions in major forums, but it is also useless. Nowadays, relatively large forums have stricter control over information. Once an advertisement is discovered, it will be immediately deleted or even banned, so the post survival rate is extremely low. The above methods are all worth the loss.
Conclusion: The vast majority of shop owners are unwilling to spend money and want everything for free.
What I want to tell you is that if there is no investment, there will be no return. Effective use of paid advertising to promote your online store can get twice the result with half the effort. You will find that your sales curve has always been in an upward state.
Give an example, it may be easier for everyone to understand. I have been building an online store. It sells website space, virtual hosting, and domain name registration. After searching around the Internet, I found that there are several places to advertise.
1: Baidu Alliance. 2: Google AdWords. 3: Major portals. 4: Interest advertising.
After many comparisons, I chose the latter "interest advertising". Why? Many people ask me. Let me analyze it for you.
The first recharge amount of Baidu Alliance is 5,000 yuan. According to click charging, the minimum fee for one click is 3 cents. If there is competition in the same industry, bidding will be conducted, and the bidding range is 0.1 yuan. Most keywords have already been bid for 3-8 yuan. In other words, one click costs between 3 yuan and 8 yuan, which is very expensive.
Google AdWords is something for foreigners, and it uses the same bidding ranking method as Baidu. After registering, the first feeling was that I couldn’t understand it, and the second feeling was that I still couldn’t understand it. Although the interface is in Chinese, it is seriously acclimatized and difficult to understand. And the price is more expensive than Baidu.
Let’s talk about the advertising prices of major portal websites. Ridiculously high. It is simply not suitable for ordinary people like us. So it's not worth mentioning.
Menhtong.com: www.menhtong.com.cn
Interest-based advertising: http://hd.xingqugg.com
Let’s talk about interest advertising again. The recharge amount limit is low, you can do it with 100 yuan. It is also billed by click, with a minimum price of 2 cents and a bidding range of 0.02 yuan. Advertising price is a very sensitive issue for everyone. These are costs and should be kept as low as possible. And it has an advantage that I value more. Unlike the first three, there are malicious clicks and cheating. The position of search bidding ranking is fixed. Therefore, it is easy to find ads for malicious clicks and cheating. The reason why interest-based advertising is called interest-based advertising is that this advertisement will only be placed in front of people who are interested in the advertisement. Fundamentally eliminate malicious clicks and cheating clicks. For example, a visitor who likes golf wants to buy golf-related products recently, so he will frequently browse websites about golf-related products every day. Everyone knows that browsers have a function that retains browsing history, which is what everyone often calls cache. Interest-based ads will automatically analyze the browser's browsing history to determine that this visitor is interested in golf, and then automatically display golf-related ads. Then the visitor will click on the ad. Clicking on the ad means that the visitor is interested in the ad, so he will click on the ad. Then they will become potential consumers. The rest is up to the shopkeeper. I won’t say more about Po Wang selling melons. On the other hand, if the visitor is not interested in this type of advertisement, then this advertisement will be displayed. Then he can't find relevant ads.
Let’s talk about whether the online media of interest advertising is powerful. Interest advertising is a product of Huyi.com. Huyi.com has nearly 10 years of domain name registration and IDC industry history of virtual host rental. In early 2008, it launched the first portal in the country. Guantong is a website that provides free space for the majority of webmasters to use. Webmaster websites that join Portal must have a certain amount of traffic. If it is too little, it will not be approved. And the most important point is that if the webmaster wants to use the portal space, he must place interest-based ads on the website, and it is mandatory. Portal notifications will be uniformly posted on these websites. In just one year, 240,000 webmasters have joined. Mentong Community has also become the top three webmaster communities in just one year. The combined views of all the websites of these webmasters exceed more than 40 million every day. And this number is constantly being refreshed. Because there are at least 450,000 individual webmasters across the country, Mentong is still recruiting them. This forms a powerful advertising media delivery platform with ultra-high page views. It has laid a good foundation for exposure for the effectiveness of our online store promotion.
After logging into the interest advertising platform, the simple platform interface is easy to operate. After recharging a certain amount, a trial was conducted. The effect is indeed very good. I recharged 200 yuan, which brought me more than 1,300 yuan in income. It's indeed great value for money. Of course, the advertising words set must be attractive. Advertise the most cost-effective products in the online store, and then create a very attractive advertising slogan. The effect will be more prominent.
A little soft at the end. Don't mind it.
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