With the rise of a large number of new weight loss websites, I created a website navigation site for weight loss www.bupangla.com, and began to pay attention to the changes in the weight loss market.
The following screenshots are used to analyze them one by one:
This picture is the half-year traffic trend of the "weight loss" keyword. It can be seen from the picture that the highest traffic point occurs from May to July, the average traffic is around 9,000, and the lowest traffic point is January 25, 2009, which is New Year's Eve. , of course, this day is a day for Chinese families to get together, eat and drink, bid farewell to the old and welcome the new, weight loss is not the focus of this day. Excluding the half month before and after the Spring Festival, the "weight loss" index reaches an average of about 8,000, which shows that the focus on weight loss is not divided into summer and winter.
This picture is the half-year traffic trend of the keyword "methods to lose weight". A simple analysis is as follows. As the temperature drops, the number of people paying attention to "methods to lose weight" gradually decreases. It reaches the lowest point of 938 during the Spring Festival, and then rises all the way to a maximum of about 5500. This shows that the seasonal trend of paying attention to "weight loss methods" is relatively obvious.
This picture is the half-year traffic trend of the keyword "weight loss products". A brief analysis is as follows. Except for the slightly lower number after the Spring Festival, which is less than 1,000, the attention to "weight loss products" is relatively stable during the rest of the time, all between 1,000-2,000. , breaking through above 3,000 at certain times, and the trend is stable throughout the year
Based on the above judgment
The weight loss industry is not an industry that is particularly sensitive to seasons. There will be a low period of 1-2 months in a year. The rest of the time, the entire weight loss industry develops very evenly. For the majority of friends who make a living by website, That's pretty good news.