With the continuous development of the Internet, more and more small and medium-sized enterprises have begun to pay attention to online business opportunities and have established their own website platforms. At present, corporate websites face many problems: little content, slow product updates, difficult promotion, and search engines are constantly adjusting their algorithms. Corporate websites for domestic products mainly rely on the promotion of Baidu. This year Baidu has made great adjustments to its algorithm. Basically, the homepage is Baidu's own products (encyclopedia, entries, Tieba, yes, I know, blog) It occupies an important position, and the rankings on the home page and some positions on the second page are some large classified information websites and some forums and blogs that have been established for a long time. In addition, corporate websites are the only way for Baidu to make money, so there are more and more advertisements, and it is becoming more and more difficult for companies to rely on website optimization. Now it is basically impossible to rank the website on the second page of Baidu (generally the index is in the thousands) Traffic, because the content on the first and second pages is basically unreadable. How to do a good job on the corporate website 177 has summarized that we should start from several aspects.
First: Enterprise domain name: It should be based on the full or abbreviated spelling of the company's name. Many people in China type Pinyin on Baidu.
Second: the title of the company's website: you can do two or three hot or secondary keywords. Remember to include the name of the company in the website title at the end. Because when a company uses business cards or promotes in some media, most users search for the title of the company.
Third: Enterprise keywords: generally hot, sub-category keywords, and popular keywords for products.
Fourth: The classification of products is very important and must be clear and clear at a glance. The classification should be divided into levels and priorities according to the products.
Fifth: The structure and columns of the website should be simple and clear.
Sixth: The content should highlight the company's image, mainly highlighting the company's products and news as well as some technical information.
Seventh: Contact information should be placed in a conspicuous place (telephone, fax, email, QQ, etc.)
Eighth: The color of the website should be consistent with the company and products.
Summary: Corporate websites are mainly aimed at generating customers, not traffic. Therefore, it is generally necessary to do the main optimization for your own products, and then optimize within the expansion. Generally, companies update news and product information, make some relevant links or write some blogs. Now Baidu attaches great importance to enterprise websites, so it is not easy for enterprises to rank in front of popular keywords on Baidu. Therefore, in order to get more people in their own industry to visit, the only way to optimize the content of the website is .