Building a website is actually very simple, but the most difficult thing is promotion. For many individual webmasters, they must grasp the early promotion funds and think clearly about when to spend money and when not to spend money. Otherwise, it will be depressing if you spend money and get no results! Let me talk about my promotion methods. In fact, there are many kinds of promotions. One is free and you need to spend more time. You can make links, write signatures in forums, etc. I won’t talk about it since everyone knows it. Today I will mainly talk about how to do paid promotion.
As long as money is involved, everyone is more sensitive. Haha, there is no way for rich people to set up personal websites and directly open companies. Take my website: Love Tenants as an example. I mainly focus on second-hand housing and rental housing information, so My first instinct is to quickly enrich the content. Content is the soul of the website. Of course, the premise is that I do it alone. If I were asked to collect or publish it myself, it is obvious that the workload is not ordinary, so I thought of charging For advertising, remember here that if you don’t have enough funds, it is recommended that you don’t do any affiliate advertising, such as Baidu or Google. If you don’t have enough funds, don’t do it!
Why spend money on advertising:
This is the key. My goal is to let Baidu include as many of my love tenants as quickly as possible, so that I can get rid of ads very quickly. If you can make your website content well known within a month, By including it, the traffic from Baidu and Google will continue to increase, and some users will stick to it. There are two advantages of doing this: it can give you motivation, because when you see the traffic increasing, you will be more encouraged to do this well. The website will have some loyal users, and it will form a word-of-mouth effect for loyal users.
So I think this is the benefit of spending money. Of course, you must control how much you spend, and you can't be blind. Otherwise, you will spend too much money and get poor results, which is not appropriate.
How much will I spend upfront:
The limit I set for myself is 1,000 yuan. I must use 1,000 yuan to do my promotion, otherwise I will not invest more money. This is a bottomless pit. You should measure it according to your own income and ability. We are not afraid of spending. Money, what I’m afraid of is spending money and not seeing the results we want. As long as the website can grow steadily in a short period of time, that’s the effect we want, so everyone should stop here in moderation:)