Yesterday, I was wandering around Lao Jiang's Tui Yi forum, and someone who opened a Taobao store posted a question about how to analyze the promotion methods of Taobao's competitors? I have never opened a Taobao store myself, but there are many friends around me who are senior Taobao store owners. Here I can briefly talk about some methods that I have learned personally.
The shopping mall is like a battlefield. Only by knowing yourself and the enemy can you win every battle.
First, we can analyze our opponents from the perspective of search engines. Some people may want to say that Taobao products have been blocked by Baidu. Everyone knows this. What I am talking about here is that from the perspective of search engines, we can see what kind of optimization and promotion competitors have done on search engines. People want to buy things (especially Internet) is nothing more than knowing the address of an online shopping mall, such as Taobao, and searching directly on the homepage of Taobao to get what you want. The other way is to search online. However, from my personal experience, if you already have the intention to buy, Generally, you go directly to buy instead of searching. If you are still searching, it means you are not ready to buy yet or where to buy it. This is a large customer group. Therefore, search engine promotion is also a channel that many excellent Taobao merchants will never let go. By entering your competitor's keywords into the search engine, we can find out many of his promotion methods, such as whether it is through Taobao, whether there is advertising, what discounts, promotions, etc. You need to carefully check these. Discovered.
Secondly, go to the other party's shop more often. People who do business are afraid of not having business acumen and being lazy. I won't go into detail here about those who don't have business acumen, but the laziness of hands and feet must be overcome. You can be lazy with your feet. The mouse in your hand Don't be lazy, go to the other party's store and you can most directly see some of the other party's promotion methods. You can know whether the other party's store decoration is exquisite, whether the store advertisement is attractive, and some rhetoric, etc. These can also be regarded as a kind of promotion. Of course, you also need to pay attention to the classification of the other party's products, as well as the publishing mode, how many minutes it is published and why it is done. As a Taobao merchant, you must be familiar with it. Businessmen have the most lucrative roles, but they are also the hardest working, so be mentally prepared.
This last trick is despised, but it is indeed done by many merchants. It is not limited to the online market. They pretend to be customers of the other party, and then conduct transactions and chat with the other party on Wangwang or QQ, because they are your competitors. , you must already have a good understanding of the rules and regulations in this industry, so when you chat with him, you can use some clever methods to use some of the other party's promotion methods. Some Taobao store’s sales girls may have just entered the market. If you add a little emotion in your chatting tone, she may tell them all about their methods, including purchase channels. At this time, I think you will be extremely happy. . (If you want to be a gentleman, I don’t recommend it; if you think of yourself as a businessman, I highly recommend it)
There are many things to pay attention to when opening Taobao. Remember, if you want to expand your Taobao store, you must start to find high-quality customers from now on. What is a high-quality customer: the kind who will not pester you for a few dollars for a long time. , prompt payment, and customers who will definitely buy from you whenever they need it. The opposite, what is a non-quality customer: a customer who is extremely price-sensitive and will chat with you for hours for a few dollars. Non-high-quality customers are needed in the early stage, but in the later stage, we must try our best to do business with high-quality customers. This saves time and effort and gets twice the result with half the effort.