I have been following Taobao stores for some time and have written something about this before. Today I will summarize and list the commonly used promotion methods to give some reference to friends who are new to opening a store. The masters floated by, and the newcomers gathered around to watch.
1. Self-built blog promotion.
There are two types of self-built blog promotion. One is to build your own independent blog, and the other is to apply for a free blog on Sina, Baidu, Taobao, etc. The second type is recommended because Sina Blog and Baidu HI have many users and the traffic is very large. Try not to make your blog name look like an advertisement, otherwise others may leave before they even read it. What to write in the blog? If you are selling cosmetics, you must have a lot of knowledge about cosmetics. You can classify the catalog, write about your own experience in using cosmetics, distinguish between real and fake cosmetics, introduce the latest products, and also repost some of the more essential and practical skin care articles. After adding a certain number of articles, pay more attention to other people's blogs. When you visit other people's blogs, you will leave your own visit record on the other person's homepage. The other person will usually return to visit. If you are interested, you are likely to become Your friends are our potential customers. As your number of followers gradually increases, appropriately recommend your store in the articles you publish.
2. Weibo promotion.
Weibo is also a type of blog, and it is very popular now. Go to Sina or Tencent to open your own Weibo, post some practical jokes in a natural tone, and keep paying attention to your target group. What you need to pay attention to here is to interact with the other party and truly evaluate what others have posted. Everyone likes to be noticed. When your fans reach about 1,000, casually mentioning your store on Weibo will bring in a lot of customers.
3. Taobao community promotion.
Most of the people who visit the Taobao community are people who come to Taobao to buy things, and there are many potential customers. You can organize and collect them, or write some practical and entertaining posts yourself. It would be best if they can be refined, and the traffic they bring will be very large. Some buyers often share their treasures, complain, etc. in the community, and constantly like their posts. It is best to seize the top three sofas. Because they are likely to pay attention to your store, and it is possible for us to do it.
4. QQ group promotion.
First, select the target QQ group, add several QQ numbers to it, and send one-to-one advertisements to the members of the QQ group. Advertisements are best made in the form of pictures. If you have a lot of manpower, it is recommended to do it yourself. If you don't have enough manpower, go to some Witkey websites to post tasks, and you can hire a lot of people at a low price.
5. SNS community promotion.
SNS communities refer to websites such as Kaixin.com and Renren. The operation is relatively cumbersome and needs to be accumulated slowly. You can also hire someone to do it. Common methods are log reprinting and video sharing. The log should be practical. It is best to modify the log and insert your advertisement after it has been reprinted many times. For videos, you can use album videos to make a simple video related to what you sell, or download some videos that are easy to be reposted and add your advertising watermark in them. When their sharing volume increases, they can also bring in Many users.
6. Soft article promotion.
This requirement is relatively high, but the effect of successful soft articles is also very good. For example, Xiao Yueyue, who is currently popular, is a very successful hype. Nowadays, there are many ghostwriting teams on the Internet, you can consider them.
7. Buy advertising and promotion.
If you have a lot of money, it is recommended to do Baidu bidding and Google promotion directly, because the traffic is accurate and the results are the fastest. Although Baidu does not include Taobao, Baidu will not refuse Taobao stores to spend money on advertising. Consider again some small and medium-sized advertising alliances, such as Alimama’s package advertising. It is important to choose the right advertising space. Buying some advertising space in communities and websites that your target group frequents will get twice the result with half the effort.
Personally, I think there are not many direct and special methods to make an online store successful. The key to success lies in your execution method. In addition to the above, there are definitely many other methods. Choose the one that suits you, and the reputation of the online store will gradually increase.
This article is written by the webmaster of the authentic Taobao cosmetics store http://www.tbwhzp.com/ . Please keep the link for reprinting.
Thanks to 121trip for your contribution