In recent years, the stock market has been in bad shape due to the financial crisis and other factors. However, the aftermath of the 2009 financial crisis has gradually receded, the domestic economy has begun to gradually recover, and the stock market has gradually returned to normal due to macroeconomic recovery. The overall market situation has given investors some hope. In particular, the opening of the GEM at the end of October last year made people full of hope for the stock market in 2010. Also due to the promising market situation in 2009, more and more individuals and companies are building stock websites, and many new stock websites have sprung up like mushrooms after a rain. We all know that for securities and stock websites, the unit price of Google ads is high, and it is easier to attract other ads. However, it is difficult to generate traffic for securities and stock websites. There are too many similar websites and the intensity of competition can be imagined. There are not many securities and stock websites that can really obtain a large amount of traffic and have development potential. If a stock website wants to stand out from many competitors, it must fully clarify its own capabilities, make good use of the resources at its disposal, establish its own profit model, accurate positioning, and a clear profit model will determine the prospects of the stock website.
First of all, securities and stock websites must first clarify their positioning. Website positioning is closely related to the profit model. Giving the website an accurate positioning means that the profit model has gradually become clearer. According to the scale of the website and revenue standards, the current stock and securities websites mainly include the following types. 1. A large vertical securities website based on traditional media, large listed companies, and large portal websites. Such as China Securities, Hexun, the financial sector and the securities channels of some media portals. 2. A website with certain strength and operational experience. This type of website does not have the strong strength of the first type, but it also has a certain user base and operational capabilities. We will also rely on some second-tier media, companies and websites. Such as Shanghai Tianhong Stock Investment Co., Ltd. ( http://www.880021.com/ ). 3. Slightly worse than the second category, it is basically a stock website operated by individuals. There are many such websites, but some have certain capabilities. 4. A junk site with the smallest scale, very low revenue capability, and basically relying on some advertising alliances to make money. To build a stock website, you must first understand which level you are at. Then make full use of your own abilities and resources, operate based on your interests, and continue to persevere.
Then, you need to start positioning your website content and type. Only by clarifying this point can you further establish your own profit model. General securities and stock websites can be positioned from the following aspects. 1. Segmented stock sites. Like stock book downloads, stock software downloads, stock technical indicator formula stations, etc. This type of site is easy to operate and has a better grasp of users. Suitable for individual small and medium site operations. 2. B2C e-commerce site. This type of site sells stock books and stock software through an e-commerce operation model. This type of site must have its own certain resources and channels, and is generally built in the form of a mall. 3. Stock information information site. This type of site has a clear positioning, retains users by providing investors with a full range of stock quotes, and makes money through various advertisements. It is easy to get started, but the amount of data updates is large. If you want to become bigger and stronger, it is not suitable for personal operation. 4. Securities analysis and market prediction sites. Such sites generally do not operate independently. They are generally combined with stock information and expand their business by cooperating with securities analysts and listed companies to engage in financial management services, market analysis, stock recommendations, and website assistance. Only companies of a certain scale and strength can operate.
The above is just a brief introduction to the positioning direction of stock websites. It doesn’t have to be done step by step. You can do it based on your own abilities, resources, and personal interests. You can choose one aspect and concentrate your efforts on it. You can also choose to combine multiple aspects to operate. Like Shanghai Tianhong Stock Investment Co., Ltd. mentioned above. It combines stock data and market information with investment and financial management, market analysis and recommendations. Relying on the comprehensive and timely stock information and market conditions, we cooperate with professional securities analysts to provide users with accurate individual stock analysis, market forecasts, and stock recommendations, and promise users a certain level of results. When you accurately position your website, the profit model will naturally become clear. In addition to advertising revenue, Shanghai Tianhong Stock Investment Co., Ltd. also makes money by charging users for stock analysis and market forecasts. Recommend short-term stocks that are about to rise to internal members every day, and give specific intervention time and price. When shipping, the delivery time and shipping price will be given, and the entire process will be tracked to the end. Completely fool-proof operation! And almost all the buying and selling information is personally notified to members by phone calls from the company's authoritative senior analysts, and the notification time is at least 30 minutes in advance. It is accurate positioning that allows the website to establish a clear profit model and get on the right track.
Positioning and profit model are the two most important aspects of stock websites. Although the stock market in 2010 is still unknown, if stock websites do these two things well and persist in doing so, they will definitely improve their competitiveness and become bigger and stronger.
Editor in charge: Qiangzi
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