This issue of SEO Q&A mainly answers the impact of website page weight issues, URL static processing, web page title and description modifications, website ranking fluctuations, changing servers, etc. These are the most basic SEO knowledge, but they have never received official answers, which troubles the majority of webmasters. Now Baidu Webmaster Club has given positive answers to these questions. I will summarize them here for your enjoyment. For reference.
1. Regarding the weight of the internal pages of the website
After nearly a year of observation, we found that Baidu is slow to index the internal pages of ordinary small and medium-sized sites. On the contrary, the internal pages of some large sites are easy to index and rank. Does Baidu assign a very low weight to the internal pages (relative to the home page? )? Especially a new site?
What I understand by indexing an internal page is that if you directly search for the internal page in Baidu, the page will appear in the search results, but when you directly copy the title of the page and search in Baidu, the page cannot be found.
answer:
Direct analysis method:
If an ordinary user searches using your keywords, what kind of results are reasonable? If the result you don't like is what users like, it will be difficult to solve unless it is a copyright issue; if the result you don't like is also what ordinary users don't like, then this is a result that will be paid attention to by Baidu problem.
In fact, there is nothing mysterious about Baidu. This logic can solve a lot of conjectures.
Google-SEO
2. Don’t want certain information to appear when searching for a certain keyword
If the company website does not want to appear in a certain keyword you search for. This will have a negative impact on the company. Please tell me how to prevent this word from appearing in the ranking of your index. Please tell me how can I set it up? After setting, it will not affect the ranking of other words.
answer:
Caused by two situations:
1. The word exists on the page; or the word once existed on the page, but the index has not been updated. If this is the case, it is relatively easy to solve. Delete the word and force the page update to be submitted. http://tousu.baidu.com/webmaster/add/
2. The word does not exist on the page, but it does exist in the hyperlink data. This problem is more troublesome. You can feedback the problem to [email protected] , explain the situation, and let him make a judgment and arrange for processing.
3. Regarding URL staticization
Does Baidu recommend making URLs static? Or is it like Google that static URLs are not recommended? What do you think of pseudo-static? Is it the same as a real static file?
answer:
There is no discrimination policy regarding dynamic and static URLs.
The reason why static URLs have been advocated before is because many dynamic URLs take a lot of parameters, but the content is essentially the same. This brings unnecessary trouble to spiders and webmasters. We spent a lot of effort on this.
Therefore, the general principle is that it does not matter whether the URL is dynamic or static, as long as it is avoided as much as possible. But the dynamic URL should not be too dynamic. Dozens of parameters will scare the spiders.
The SEM guide that is being prepared will have detailed instructions on URL optimization.
4. Does Baidu have any restrictions on the length of web page titles?
Will a title that is too long be detrimental to Baidu searches?
answer:
There is naturally no limit to this.
Many people like to stuff a lot of keywords into the title, thinking that it will be fully blooming, but it may be counterproductive. This principle is the same as setting the number of hyperlinks on a page. The more people get a piece of the pie, the less each person gets.
Thanks for the contribution of soul de faith