Foreword: In the past 13 years since the rise of e-commerce in China in 1997, as China has become the world's largest Internet market, e-commerce has also penetrated into all walks of life. It is not an exaggeration to describe it as "pervasive". With the development of e-commerce, online marketing has also become a required course in the growth process of modern enterprises. In the process of corporate network marketing planning, Jinan Guigu has a deep understanding of the various phenomena and contradictions that exist. This is why we have made a summary to help you see the leopard and avoid detours.
Myth 1: Internet marketing is just about building a website
"Internet marketing? Isn't it just about making a website? We have it!". It is undeniable that many companies still have this understanding. When the proportion of online marketing has accounted for half or more of sales in many companies, even more companies have shifted all their focus to the Internet. There are still many companies that think that as long as they build a website, they have done Internet marketing. You have to admit that domestic companies have different understandings of Internet marketing! Some drink coffee, some eat garlic, and some drink coffee with garlic. Yes! This is the current status of enterprises’ understanding of online marketing!
Misunderstanding 2: Internet marketing is just about sending links
Many companies are keen on mass advertising and spamming links. As everyone knows, the consequences of doing this range from a waste of time and manpower to being punished by search engines. One morning when all the information disappeared, I realized that the fate of mass spam was to shoot myself in the foot!
Misunderstanding 3: Emphasis on beauty and neglect of experience
80% of corporate websites like to have a beautiful Flash animation on the homepage, and a huge Flash loading on the homepage, apart from the fact that they feel good about themselves! Search engines and visitors are too lazy to take a second look! If it weren’t for their beloved computers, 99% of visitors want to vote with their feet for this slow and long "foot-wrapped homepage" that represents dignity!
Misunderstanding 4: Focus on production and ignore maintenance
Except for some "sky-high-priced websites" that cost a lot of money! "Not bad for money" is also the attitude of many companies when making websites! It's both bidding and evaluation. However, after the website was completed, it was reluctant to spend a little money to hire a full-time maintenance personnel, so that the website message board became a private place for spam advertisements and a hotbed of Trojan horses and black links. There are currently many similar vegetative websites on the Internet!
Misunderstanding 5: Emphasis on sales and neglect of word-of-mouth
Only attach importance to sales volume and despise user feedback, word-of-mouth marketing! Only use the Internet as a source to expand sales. As everyone knows, Internet word-of-mouth is also a media bomb with huge energy. One hit can set your sales back 3 to 5 years! Or even pass out! Only focus on sales, without word of mouth and crisis awareness! Internet marketing will turn into a dead end if it can't go very far!
Misunderstanding 6: Emphasis on ranking and underestimation of effectiveness
Pay attention to online rankings, but there is no reasonable evaluation mechanism. There is no comprehensive analysis of the effectiveness of online promotion, and we blindly pursue rankings. It is not clear where the G-point is that can most effectively trigger sales.
Misunderstanding 7: Emphasis on hard promotion and overemphasis on soft promotion.
They are willing to spend money on hard advertisements, but ignore the communication power of soft-text advertisements. As everyone knows, the most touching thing in the world is not shouting with a loudspeaker, but the softest words, the softest tear! A line of words that moistens the heart!
Misunderstanding 8: Focus on speculation and ignore investment
They have a serious speculative mentality and are eager for quick success. They only think that they can bring profits in three or two days. However, only quantitative changes can lead to qualitative changes. Without a systematic and sustained marketing plan, the feeling of briefly reaching the top of the roller coaster will be very refreshing, and the ending of falling will be very disappointing. Tool!
Misunderstanding 9: Emphasis on dependence and underestimation of independence
In the process of online marketing, there is too much reliance on a certain search engine or e-commerce platform, and there is a lack of self-independence. When marketing expenses rise higher and higher, profits become thinner and thinner! However, I found that if I did not establish my own marketing platform early, it would be very difficult to get rid of dependence. Difficult. I can only follow the ring on my nose and let others lead me.
Misunderstanding 10: Focus on the present and ignore the layout
They only focus on immediate sales and lack sensitivity to new things and trends. The most popular thing today is the wired network, and tomorrow it may be the mobile network. While focusing on the present, you also need to plan for the future. When your competitor completes the layout and you are not prepared, when you want to overtake in a corner, you find that the opponent has driven onto another high-speed track! And you are not qualified to compete on this track! This means that you are "Out" "It's...
What is Internet marketing? Internet marketing is more than just a search ranking! Nor is it just a momentary forum hype! Internet marketing is about restoring the reflection of a real enterprise in the online world. Only by finding and restoring the enterprise itself accurately on the Internet Only by having a thorough understanding of the overall situation and making sure moves can you win at Netluo! Internet marketing, from "step by step" to "step by step", requires more than just one or two steps...
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