SEO misunderstandings are known to many friends. Here, Hunan SEO has compiled some of the top ten wrong operating methods, hoping to help everyone.
SEO ranking top ten misunderstandings
1. Target the wrong keywords
Many people make mistakes when it comes to keywords, even very experienced SEO experts. When people choose keywords, they will definitely put the description of their website first in their minds, but many words are basically not searched by customers. For example, if you have a website with the keyword "relationship", you may find that the word "relationship guide" does not bring you traffic! Even if it has the keyword "relationship", you will find that The word “dating advice” unexpectedly brings you a lot of traffic. What does this mean? The choice of keywords needs to be conceived and carefully considered. Choosing the right keywords can make your SEO efforts more effective. Even if you are very witty, don’t think that your head can hold a lot of vocabulary, so it is recommended here that you must have a good keyword suggestion tool. For example, there are many website keyword suggestion tools that will help you find Keywords suitable for your website.
2. Ignore title tags
It is also common for many sites to have the <title> tag empty. This is one of the most important places to have a keyword, because not only will it help you in optimization, but the text in the <title> tag of the website will appear in the title of the page in the search results.
3. Flash website
Flash may be attractive and beautiful, but it is inconsistent with search engines and user experience. If you really insist that your site be Flash-based and you want search engines to like it, you must provide an HTML version as well. The reason why search engines don’t like Flash websites is that spiders can’t read Flash content and therefore can’t index it.
4. javascript menu
It is not impossible to use Javascript for navigation, but you have to understand that search engines will not read Javascript and build their own web pages accordingly. So, if you're going to opt for a Javascript menu, you should consider building a sitemap (or links in script tags) so that all of your links will be crawled.
5. Lack of consistency and execution
It’s a cliché that if you want to be successful, you need to permanently optimize your website, keep an eye on your competitors, and understand changes in search engine ranking algorithms.
6. Concentrate too many meta tags
Many people seem to think that SEO is all about meta keywords and descriptions of a website. In fact, it is not that simple. Meta tags (if not any) are becoming a thing of the past. You can create meta keywords and descriptions, but not just to rank well, because SEO is not about ranking!
7. Only use image captions
Many people think that the ALT attribute of an image is the text title and menu. Yes, images can make your website look more distinctive, but image titles and menus are a big mistake in SEO because H1, H2, etc. tags and menu links are important SEO items.
8. Ignore the unification of URLs
Many people underestimate how important a good URL is. The name usage of dynamic pages is still very frequent, and the page does not have a keyword URL. Of course, if the page PR is high, even if the URL does not have keywords, it will still have good rankings and effects. But if your pages are unified (the domain name itself, or the file name, which is part of the URL), you will have a greater advantage than your competitors. Therefore, this point cannot be ignored. Hunan website optimization is not very good at this point and needs further improvement.
9. Backlink Spam
This is a common misconception that the more backlinks the better, but this is not the case. It is always better to have more backlinks, but if you have too many forum/newsgroup spam, etc., this may eventually lead to being blocked by other websites due to single or spammy backlinks. In fact, all you need are high-quality backlinks. In the area of email, "Search Engine-Email Marketing" is fully written.
10. Lack of keywords in content
Once you focus on your keywords and modify the content, the usage rate of keywords is very critical. How to layout the usage rate of keywords in the content is a topic that requires good operating techniques. You want it to be reflected better and more perfectly, which is something every SEOer needs to consider.
In summary, the above ten misunderstandings are problems that SEOers often encounter. To make your website more popular with search engines, make changes quickly.
Article keywords: SEO misunderstandings, promotion FAQs
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