Website promotion is an essential step after the website is built, and website optimization is the promotion method with the highest investment-output ratio among various online promotion methods. SEO promotion cannot be overemphasized! Website optimization may seem simple, but in fact it is a very complex professional field. Even if an average company understands some detailed optimization knowledge, it is difficult to complete the optimization and construction of the website by itself. So how do companies choose a website optimization company that suits them?
Let me first tell you about my personal experience. Maybe you have experienced it too, and I hope it can inspire you. That was in 2007 when I worked for a cancer research institute. I mainly used Baidu bidding to promote some cancer tumor keywords. I still got a lot of consultations every day. The unit efficiency was not bad. In 2008, CCTV suddenly exposed several companies in Beijing. Fake doctors pretending to be the chief expert of the Chinese Academy of Sciences deceived patients, and innocent colleagues like us also suffered. Baidu stopped bidding for tumor and cancer words, and could only improve rankings through website optimization. At that time, Xi'an SEO was still in its infancy. , I also just started to get in touch with SEO from that time, so we looked for several companies that did website optimization, and finally selected one after several screenings. The main reasons why we finally decided to use it are: 1. Compared with other companies , from the conversation, I feel that the technical staff of this company are more knowledgeable than other companies; 2. He has done optimization of medical websites, and one of the customers has several keyword rankings in the first place. In fact, with my understanding of SEO, Research found that he only had this one medical client at that time, and the keywords he demonstrated to us at that time couldn't be more popular. 3. Compared with several other website optimization companies, this website optimization company has the lowest cost. 4. We were promised regular training. For example, when we first came to our unit to change the original code, we were taught how to write articles, and promised to reach 2,000 external links. In fact, in the end we found that these words were empty words, and the contract After signing and paying 40% in advance, we basically fell into a trap.
After a month and a half of "optimization", we found that the inclusion of our website suddenly dropped by hundreds, and it was still dropping. However, after a while, we found that a few words had come up in the ranking. When I asked the reason, he said it was Baidu's manual intervention. In fact, Later I discovered that it was the black link that caused the problem. As I researched SEO, one day I accidentally clicked on the friendly links below. I was shocked to find that more than half of my friendly link websites had been demoted. , some of them only had one article left, not to mention the keyword rankings. I felt something was wrong at the time and asked him and he said it had nothing to do with these. Later I found out that because our website PR is 3, and some keywords are ranked After a while, he used our website as a successful case to take some orders, and on the other hand, he also improved the PR value of several other websites through links. It was really dark. Not to mention that in the end, I didn’t even enter the backend of our website once a month.
Through this painful lesson, I concluded that companies must pay attention to the following points when choosing a website optimization company that suits them:
1. Compare several companies with good reputations in the industry and look at their optimization cases. Please remember that the most important thing is to see real results in website optimization. You must look at these key points when looking at the results of website optimization. The difficulty of optimizing the words, understand the optimization methods he used, whether he cheated, and how long the keyword ranking has been maintained. There is also a saying in the SEO world: "It is not difficult to rank, but the most difficult thing is to maintain the ranking."
2. When many website optimization companies are engaged in price wars, you must keep a clear head. You get what you pay for, and cheap products are not good.
3. Don’t believe in nonsense like guaranteed results. No one can guarantee the ranking effect of search engine’s natural search results. Those who guarantee you results are just focusing on your pocketbook; the more powerful the other party’s “guarantee”, the more likely they will be. Be more careful.
4. Never believe in the so-called "pay-per-click" SEO services. Pay-per-click is indeed tempting to those who don't understand SEO. Why? Just one sentence: Which company can protect the website from malicious clicks?
5. Sign a contract with the SEO company to protect your legitimate rights and interests.
6. Ask some customers who have optimized the website optimization company to find out how high the company's professional skills are and whether its professional ethics are good. The professional ethics of the website optimization company is also very important.
7. Be sure to ask him about the optimization methods he uses. Cheating methods must never be used. The law will ensure that no omissions are missed. As long as you violate the laws of search engines, it will be a matter of time before you are punished.
8. Be sure to focus your optimization on the optimization of the entire site. Do not use specific keyword rankings as a charging method. Through the optimization of the entire site, your homepage, content pages, and column pages all cater to the search habits of search engines, so that you can pass the search results. Search engine natural search brings you a steady stream of traffic. If you only optimize a few keywords, you are betting on the entire website. What if the keywords are lost one day? Who can guarantee that the keywords you optimize will always be ranked on the first page?
9. If you want to see how obvious the effect of SEO through website optimization is in the short term, I suggest you give up this idea. SEO is a long-term process.
10. Before choosing a website optimization company that suits you, it is best to learn about website optimization SEO related knowledge online.
The above is a summary of some of my experience in website optimization in Xi'an in the past few years. It may not be comprehensive, but I hope it will be helpful to those who are going to do website promotion and optimization. They will know how to choose a website optimization company that suits them. If you feel If there is anything wrong, you can communicate with me directly at QQ: 9242199, or leave a message on my website http://www.jingruiweb.com . Finally, I would like to state that it took me a lot of time to write this article. Please keep the source when reprinting.
Thanks to hr79823 for your contribution