After reading this article today, I was deeply moved and decided to write an article to share my views.
This article mainly writes that Tencent started by imitating. The general meaning of the article is that Tencent started as a "copycat" and has no ability to innovate. Invoking the disdain of online peers.
I can't comment on Tencent's publicity or fault here, but I am a simple user and would like to express my views from the perspective of my own industry.
I am in the tourism industry, and there are so many similar products, such as one-day tours to Huangshan, which are basically products available in Huangshan travel agencies. But every travel agency can start a business relying on these similar products. This shows that every travel agency has its own customer base. The reason why Tencent defeated Lianzhong is a successful example of a rising leader. The main reason is to rely on QQ's huge user base. The customers of travel agencies are the same as the user base of QQ. The difference is that QQ has a monopoly on this "customer base" so it can defeat Lianzhong. At this point we should see that Chinese people cannot live without QQ. It is a habit to open QQ when you turn on your computer. Same as traveling. When a customer thinks of traveling to Huangshan, the first thing they think of is their business partners. Therefore, the size of a travel agency mainly depends on whether it has many customers.
Why doesn't Tencent innovate, but waits for someone else's product to be recognized by users before launching its own product? This shows that Tencent is not very clear about the prospects of the Internet industry and cannot estimate the value of a product to users' thoughts and experiences. Therefore, it can only use a wait-and-see approach to look at the market at the beginning. If the market is ok, then it will take action. , this is a shrewd business method, taking advantage of its huge customer base and relying on a good financial chain. I believe that it is very easy for a good product to be successfully promoted by QQ. For example, in the tourism industry, when a new route comes out, similar products from other travel agencies will also appear one after another. However, in life-and-death competition, it is impossible for one company to be as successful as Tencent. After seeing this situation, the travel agency industry learned from the Spring and Autumn Period and the Warring States Period. The principle of joint strategy is to use the resources of one travel agency and many travel agencies to jointly promote a product. This eliminates the risk value of launching a product. A well-known example of similar things in the tourism industry is that some small travel agencies in Shanghai have joined forces to promote a tourist route. Such a combination ensures good competition in the tourism market and avoids the occurrence of no one traveling after booking a room, booking a car, etc. . This has prompted large travel agencies to stand on the same starting line as small travel agencies one after another, promoting the development of the entire Chinese tourism industry. Nowadays, everyone goes to travel agencies to sign up for group tours in this way.
Tencent's method of promoting products also has disadvantages, mainly because it relies too much on QQ. Although there are many people using it now, just like Microsoft, they are basically using Word, Windows systems, etc. But what if one day, a new type of computer replaces Microsoft's original PC, such as the emergence of iPad, which is a clear example. In the future, people will no longer use QQ to communicate. If we no longer use alumni registration, but find a more convenient and faster tool, then the pile of things left by Tencent will be a pile of garbage. For example, one day I invent a free phone, video, chat, and bundled software that can be used by users in real life, so that users feel that they no longer need QQ, then my software will be successful. Its function is a new beginning. If the original Tencent products leave its user base, then those products will be useless. Every product has a time to be updated, a time to make a big leap, and a time when reform can revolutionize an era. Then we must have a unique vision, stand in front of users, and solve problems for your customers in a personal and practical way. Customers in the tourism industry are not long-term. Losing a customer is something that happens all the time. Maybe you can't get rid of this situation no matter how good you are, because other people's products can bring better benefits to customers. This is how a simple problem is solved.
I have no other opinion, haha, I chopped so many haha.
This article was originally published on the Huangshan Tourism Forum http://www.hsly0559.cn . Please indicate the source when reprinting!
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