Two days ago, the author wrote an article "A Brief Discussion on Five Important Reasons for Website Operation Failure" and posted it on A5, which attracted the attention of many friends. The author felt very happy and even a little scared, so I thought again. I have been working on the operation of the local automobile portal website, and I always felt that I had something to write about, so I came up with this article!
The most important thing about building a website is operation. If the operation is unsuccessful, it means losing money. In addition to losing a lot of time, some also lose a lot of investment. So many people are only thinking about how to make money with their own websites. However, after putting energy into it, they often find that it becomes more and more difficult to make money. However, those users who only think about how their website can serve them well find that making money is so simple. This may be an unintentional trick. !
The author encountered several problems during the period of operating local automobile portals. At the same time, through his own efforts, these problems were solved. Many of them are of great reference for operating local industry portals. The following is Write down my experience and share it with everyone!
First question: The author’s local car website mainly relies on local connections, especially the local 4S store manager, so it has received a lot of orders in this area, but this way of making money It often determines the height of your website operation, and basically cannot achieve sustainable development!
Solution: Forget the so-called connections. If you just make money from your friends, you will definitely have no future. Friends can only be people who provide you with advice, not people who make money. They can help you gain access to the current car market. The general trend, so as to make your website stand out!
In addition, you cannot ask for orders from your friends. This is meaningless. We must operate the website carefully, find ways to improve the user experience of the website, and firmly tie car owners or potential car owners to our website. Then profit will be a matter of time, right?
The second problem: The profit method is single, and most of them are based on rigid advertising. Even if there are occasional car group buying services, the service is not recognized by both parties!
Solution: Start with services and build your own flagship product. First, vertically, ensure that the website has a basic income and a loyal user base. Horizontally, it must develop to a certain extent. Vertically, it is necessary to run its own website well. Make the website content and functions well so that users can benefit a lot when they come to your website. Then you can do group buying, repair, maintenance, navigation and other paid services to get more ways to make money!
The third problem: The website is profitable but does not have a good office environment and better team quality. In terms of technology and management, it will always feel imperfect and there are no core members! The profit margin of the website cannot be further expanded!
Solution: In fact, after solving the first two problems, you will find that the profits of the website are already good, but at this time you still need to further integrate and use these funds well to generate greater returns. After solving this problem, you can optimize your team organization so that the profit margin of the website will continue to expand!
The fourth problem: The local market is small and easily saturated.
Solution: If it is only a third- or fourth-tier city, the car market may be relatively small, but this is more suitable for individual webmasters. If it is a second-tier or above city, then a team can be used to operate it. Depending on the situation, Choose different business paths in different markets!
Local automobile portals will encounter such problems, and I believe portals in other industries will also have such problems. Everyone can draw inferences from one example to break through the bottleneck of their own website operations and gain greater profit potential! Source of this article: www.gov- -Original Taobao weight loss drug ranking list on gov.com , first released in A5, please indicate when reprinting, thank you!
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