A website has been inseparable from SEO since the day it was planned, not because of anything else but because most of the Internet traffic is controlled by search engines. It can be said that search engines control the survival of the website, so the webmaster can only tirelessly embark on the optimization journey. Once it is recognized by search engines, its ranking will be booming, but once it is abandoned, the website will also face a desperate situation. Therefore, it is also determined that 90% of websites cannot be separated from search engines during website construction, and they can only do their best to optimize without making mistakes. Does the development of the website have to be left in the hands of others? In fact, it is not the case. Compared with the webmaster doing his best to do search engine optimization, Binary believes that the ultimate optimization should enable the website to win the initiative in search engines, and Non-consistent passive optimization.
How do you evaluate the quality of a website's optimization? It cannot be determined solely by ranking, weight, inclusion time, and quantity. The criterion for measuring a website should be to see how much initiative the site currently occupies in search engines, rather than just mechanically optimizing rules. So how to do real website optimization? We should pay more attention to SEO:
1: SEO is not a ranking tool
Many webmasters regard SEO as a magical skill and believe that as long as they do a good job in SEO ranking, their future will be unlimited. So I worked hard to learn SEO, and some even paid for training. Although in order to improve one's own abilities, it is not necessary to strive for systematic SEO to make a good website. If you have this time, you might as well learn more about the ideas of website operation. In fact, there are many talented people who have millions of wealth in time, but they do not necessarily understand SEO. There are many examples of this. Having said this, I just hope that more webmasters will understand search engine optimization. If you are too persistent, you will lose more. Of course, you still need to know the basic common sense of website optimization. A webmaster who optimizes his website without asking for detailed information is a webmaster, not an SEOer.
Two: Know why optimization is done
Webmaster, why do you optimize? Most webmasters will say, in order to obtain a good ranking. But that’s not entirely correct, because in the final analysis it’s about gaining users and gaining traffic. Since the goal is to win traffic, is it necessary to put effort into search engine optimization every day? Website optimization is not limited to search engine optimization. People who do optimization must know one truth: the traffic brought by search engines is new. Search engines give new traffic to the website, but what about the old traffic? If 1,000 IPs visit your site every day, and if you can retain 5% of the users, then 50 loyal users will be generated every day. And one-third of these users visit the website every day, so how much traffic will your website accumulate in one month? After one month, there will be a basic traffic of 1,500 IPs per day, and after one year, there will be tens of thousands of IPs per day. Basic traffic of IP. Therefore, webmasters, don’t just focus on the traffic that search engines give you every day. If you don’t do real optimization, then 1000IP will always be only 1000IP.
Three: The icing on the cake SEO optimization
Now that you know why optimization is done, do you understand SEO clearly at this time? In fact, SEO is only a stepping stone for website development. After optimizing your website, one day SEO will no longer be important. Because if any website relies solely on SEO optimization, no website ranking can be firmly on the homepage. Even if the optimization is at its peak, it will not last forever. The real role of SEO is to add icing on the cake. Daily SEO optimization is to continue to add new vitality to the developing website, replace the users that may be lost during the day and strengthen itself. However, we cannot put the cart before the horse and regard SEO optimization as the whole of "website optimization". If that is the case, it will be completely wrong, and we will never build a true "traffic empire".
Four: How to win the initiative
So how to win the initiative and improve website optimization in the true sense? In fact, it is a matter that is difficult to say and simple to say. The difficulty lies in giving users a reason to stay, but the simplicity lies in this: users choose a website to see how much convenience it can bring to them, and there are no other requirements other than that. In fact, all successful websites are made in this way. When do users need what kind of services? If you have insight and seize this opportunity, you will achieve success. If you blindly follow the crowd, there are too many such websites. Why should users choose you? Why is innovation the primary productive force? Because fresh things are more attractive and have more growth value. Things you can’t get are always the most precious. Things are rare, so why isn’t innovation the same?
The above content is a binary analysis from a personal point of view ( http://c.21ftp.net ), and website optimization should not be considered as pure SEO optimization by webmasters. When it comes to optimization, webmasters should consider more about how to seize every opportunity and firmly grasp users in your hands.
Editor in charge: Yangyang author Binary Network’s personal space