Many corporate website friends like to promote their own corporate website. It feels too expensive to find someone to do it. I don’t know where to start if I do it myself. This makes corporate website friends conflicted. In fact, as long as one problem is solved, these The problem will be solved easily. As long as you know how to learn SEO for corporate websites, there will not be any problems. I have some experience in building corporate websites that I can share with you. While sharing, I will also give some friends who are doing SEO for corporate websites. If you study and explore based on these ideas, you will become a master sooner or later.
1. Enterprise website keywords
The choice of keywords for corporate websites is very important. There are so many articles now. When people see these various articles, they will inevitably feel dizzy. In fact, the choice of keywords for corporate websites is to achieve one purpose, which is to bring benefits to the enterprise. Keywords are good keywords. Long-tail keywords are useless, so it is best to choose keywords from short to long. The general order is target keywords, column keywords, and long-tail keywords. Although I It is said that long-tail keywords are of little use, but it is best to add a long-tail keyword when doing SEO. This will help you when doing SEO optimization. Enterprise websites must remember that the choice of keywords must be Be careful, there are many keywords that are blocked by search engines, so if you choose these keywords, no matter what you do, you will not be able to achieve the effect, so be aware that keywords that generally cannot be optimized include: pornography (Adult) content, eavesdropping equipment and services (telephone bugs, mobile phone bugs, fax interceptors, pinhole cameras), gambling-related industries, academic activity agency services ("gunner" services, graduation thesis, academic theses and other services), Drug test cheating aids (drug removers and urine test additives), drugs and drug paraphernalia, dialer-related products, illegal traffic equipment (radar jammers, license plate covering equipment, traffic light converters and related products), weapons (such as Firearms, firearms components, ammunition, swing knives (switch knives), butterfly knives and brass knuckles), violent or reactionary websites, hacking and cracking, mass marketing products such as email blasts, tobacco products and cigarettes, counterfeit documents , fraudulent websites, remember the above keywords that cannot be optimized for SEO. Here is a summary of what you should pay attention to when choosing keywords:
1. Keywords should be selected with indexes and keywords with customer search volume.
2. Don’t choose too many long-tail keywords, just choose 1-2.
3. Don’t use keywords that are blocked by search engines. Even if you do, it will be in vain.
2. Optimize learning within the enterprise website
On-site optimization of enterprise websites is what we need to learn below. Generally, on-site optimization is very useful for Baidu. What Baidu values is the quality of the structure of the site. If the structure of the site is good, it will be much easier to do Baidu rankings, so it is said that learning on-site optimization is good. Optimization is beneficial, but some people feel that on-site optimization requires code changes, and some people are afraid of damaging the website if they don't understand code changes. What I want to explain to you here is that there are certain rules for changing codes and adding codes. , you can’t add more or less, just remember where you need to add code and some code nouns. Even people who don’t understand code can easily get started. The code changes include:
1. Add keywords to the title. Use the "_" separator for Baidu and the "," separator for Google.
2. The keyWord in meta should not be the same as the information in description, so you only need to embed keywords in keyword. Both Baidu and Google use "," separators, and the description should use a paragraph to put all the key words. The words can be embedded naturally, so the information added by keyword and description should not be the same.
3. Add alt to the picture and add keywords to alt. The general code is alt="keywords". Do not embed too many keywords. Just embed one keyword in each picture. It is best not to embed too many. If you have fewer pictures, you can embed more keywords.
4. Every page must add secondary navigation. Secondary navigation is relatively simple. Add a hyperlink to the homepage and name it with keywords. Just add a hyperlink to the homepage for each keyword.
5. Friendly links should be exchanged every day, and they should be exchanged with websites whose PR value is equal to or higher than your own. This is the best. Just exchange 3 links every day.
You only need to add this much code. When the code is added, there is generally no need to touch the code in the site. The next thing you need to do in the site is to update the articles. Articles must be updated every day, so you must persist, and the quality of the articles must be high. , because only high-quality articles will be included by search engines, so it is also very important to update articles. I just said that Baidu is very important to the site, so the articles on the site are also important, so when it comes to articles It is updated every day, but there are some rules when updating articles:
1. Update 3-5 articles every day.
2. It is best for the article to be original. If it is not original, you can use your own language to create a pseudo-original article, but it is not recommended to use pseudo-original tools.
3. The article must be related to the keywords of the website. The keywords must appear in the article. The keywords must appear once in 8% of the entire article interval. The keywords must be hyperlinked to the homepage of the website.
3. Optimizing learning outside the enterprise website
Let’s talk about how to study outside the site? It is helpful for search engines to collect your information both outside and inside the site, but each search engine values different things. Let me tell you below, generally what Google values is external links, as long as everything on the site should be done If you do it, the external links are relatively strong, then the search engine effect on Google is certain, and the external links that Google values generally have to be posted to some forums and some post bars with relatively high weight, so the effect is more obvious, although it seems Posting outside the site is about posting. In fact, there are certain skills. If you post blindly without grasping the skills, the post may be deleted. Moreover, there are many ways to post external links, and there are many ways to do so. I would like to share with you Let me introduce:
1. Post to forums and post bars with relatively high weight, and do not write advertisements in the content. If you write advertisements, the webmaster will directly delete your post. The content of the post must also be the same as the theme of the forum post bar. Don’t go off topic. And you need to add keywords and link addresses. You don’t need to add too many, just add a few times. If you add too many, the webmaster will delete the post.
2. Soft article promotion is the best way. Soft articles can not only attract external links but also have many benefits, which are countless. However, soft articles must not be advertisements, but must be written about real things or technology-related articles, and the titles must be attractive. , the article should be exciting while being new and interesting. When the article is finished, just add the keywords and the URL of your website. Just add it once.
3. Questions and answers are also a good thing. Just answer the relevant questions carefully and then put the keywords and link addresses in it. But the premise is that the questions must be answered seriously, and the quality of the answers must be high and true.
4. The friendly link trading platform is also a good thing. It is enough to submit 5 friendly link trading platforms every day. No more. The submitted URLs should be named after keywords.
Okay, that’s all I have to say. I hope it can be helpful to you. I hope it can help you. If you follow these areas, there will generally be no problem. Maybe what I said is not complete. If there is anything I have missed, I hope you can You can give me some advice. I will leave my QQ here so that I can communicate and learn with you. I wish you all can learn SEO as soon as possible and do a good job in online promotion of your corporate website. This article was originally written by cylindrical swing gate www.tdzgs.com , written by Winnie. If it is reproduced, please indicate the source. Please support the original creation. Special thanks to chinaz!
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