It is often heard that some webmasters complain that they cannot find friends for links because there are no better methods and techniques for cooperation between websites. In the current network environment, it is always difficult to work alone. How to integrate resources and achieve win-win cooperation is the key to development.
On November 11, Admin5 held a chat event on Thursday. We invited Mr. Li Xiang, the Minister of Commerce of China Internet Market Association and the head of BD (Business Development), to share tips on how to cooperate between websites. This article summarizes some of the highlights of the chat. Discussions welcome.
Li Xiang: As a website promotion, the lifeblood of a website is traffic. With traffic, there will be registrations and purchases. All webmasters are familiar with traffic. All websites, whether they are listed websites or newly opened small sites, need traffic. This is basically an eternal point of cooperation (except for technical cooperation).
Traffic is divided into real traffic and false traffic. No one wants to spend money in the early stage. So how to effectively use false traffic to increase the real traffic of the website is a technology. After the real traffic is imported, how the false traffic evolves into return visits is the most important issue.
In website cooperation, never cooperate for the sake of cooperation, but guidance. Guide the partners, how to successfully guide the needs of the partners and reach common demands. How to guide users to return users after successful cooperation. These are two points that must be considered when cooperating. Otherwise, many people should have experienced the feeling of losing all the traffic after a large amount of traffic is introduced. Secondly, in terms of cooperation, cooperation is the simplest. The difficulty lies in the second point, that is, only effective methods can be used to carry out cooperation. I once had a company CEO who promoted his website in large quantities without solving the second problem, resulting in the result of "a lot of money was spent and face was gained, but the real effect was not achieved at all".
An example can be given to show the effect. There is a new website that went from having no Alexa value to ranking around 10,000 in 3 months. Daily traffic is imported from the traffic page to the homepage 2Wip. Registrations have increased significantly. The cooperative sites are basically websites ranked in the hundreds to thousands. When the website ranking is 0, you can directly cooperate with the listed website for traffic.
Question: I have never understood how to start "BD" because I have just graduated and don't have many connections. How can I get started?
Answer: When I first started BD, I didn’t have any acquaintances, so it was difficult to do it. Attend more parties. Baidu party information is something I often did when I first started working. Then attend more exhibitions. Chat more and change business cards more. There are no shortcuts to this. Find more friends who are group owners. They usually have a wide network of contacts.
Question: What conditions does the website have so that it can seek cooperation with a physical enterprise? What materials need to be prepared before cooperation? How to discuss cooperation with others? You can't just go there and tell them rashly, let's discuss cooperation. No one knows what you do!
Answer: This friend’s question is very good. In the past few weeks, due to some things, I have had more frequent contact with offline entities. We found that they have one thing in common: the owners of physical businesses all feel very high-end about the Internet and are eager to cooperate (China Fisheries Chamber of Commerce and more than a dozen companies in the logistics industry). However, they attach great importance to the background of the company. Whether it is a website established by an association or chamber of commerce, whether it has a government background, and finally the influence of your website on the industry. This shows that some enterprise users are still thinking at an older level. In the early stage, it is important to be able to plate yourself with some gold. Then, before cooperation, the company’s PPT introduction and color pages should be available. Older company CEOs attach great importance to superficial things. Then there is the benefit. They value what kind of publicity campaign you can bring to them. Talk as little as possible about how much profit it can bring, and talk about it in a vague and marginal way. Some bosses resent this. I think you are looking down on him for bringing him money, and I think he values money very much. For some young corporate CEOs, the main thing is to make profits. How do you bring profits? It must be highlighted in the PPT. What is your approach, what are your channels.
In fact, people in offline physical companies, especially in chambers of commerce, like to eat and drink. Offline relationships are very important. As long as the relationship is good, ideas are not a big problem. As long as the ideas are decent, the other party will cooperate or even invest directly. This is a little bit of the experience of contacting them.
Then there is the accumulation of resources. How to obtain the resources of offline enterprises, if possible, introduce them to your best friends, contact the chamber of commerce directly, participate in the activities of the chamber of commerce, and collect business cards, so that you can establish contact with the senior management of the enterprise as quickly as possible. If there are no conditions, attend more industry conferences and exhibitions, collect company business cards, and it is best to find the relevant person in charge directly on site for detailed discussions.
In the final analysis, connections and interpersonal relationships are the most important. You must seize the opportunity to accumulate your own connections.
Question: Teacher Li Xiang said in a previous interview that "the key point of cooperation is to explore the other party's needs." That is to say, if you want to cooperate with a website, you must first explore the other party's needs, find the other party's appeals, and satisfy the other party first. Only then can cooperation be possible. What good suggestions do the guests have on how to understand the needs of partner websites?
Answer: I have two main ways to explore the other party’s needs:
One is indirect, attend more industry gatherings, join more industry groups, and maximize your communication platform to reach your network. To increase one's own popularity, life is difficult for younger brothers in the industry. When asked, few people are willing to marry and answer. Only when the other person feels that you are an equal and professional will they discuss their recent affairs, including the problems they encountered at work. For example, the Dalian International Aquatic Products Expo is the largest aquatic products exhibition in Southeast Asia every year. The website I was helping was a new website that had not yet been filled with content. The other party doesn’t have many requirements for publicity. There are at least 6-700 exhibitors every year, and the booths have already been sold out. There is no space left. The organizers of the exhibition do not need any publicity on the website that I help, and I have nothing to give them. something. However, among the exhibitors, I found another entity aquatic products company with better relations, Zhanjiang Guolian. Contact Zhanjiang Guolian, they have a 144 square meter booth, then use the good interpersonal relationships of the chairman of the website to cooperate with Zhanjiang Guolian, soft articles, gifts, etc., and then contact the exhibition party, explain the matter, use special topics and The advantageous media published soft articles and won a large booth. This is a cooperative model that focuses on the accumulation of connections. Don’t let go of your connections and the connections of the people around you. Time is tight and there are many phone calls, so the description may be confusing. Sorry, if there's anything I didn't explain clearly, you can ask again.
The second is a direct visit, directly contact the target unit to find the person in charge, and get straight to the point. However, the chances of cooperation are small. Make more phone calls and search more, and the cooperation points you need will often appear online and on TV.
Question: Hello, Mr. Li Xiang, I have a question. Nowadays, many websites have begun to use platforms. In other words, webmasters and operators just build a circle, and this platform requires users to interact. For example, I am currently building a basic computer knowledge learning platform called Brain Star Window in my spare time. This kind of website has just been established. When you want to promote it, you need some computer experts to be on this platform, so that more novices can sign up. If you directly contact some computer experts, it will be difficult to get ideal people to join this platform unless you spend money. How to develop resources in this area?
Answer: I have also encountered your problem. There are two points. In terms of basic computer knowledge, if a person still needs to know how to use WINDOWS and how to open a website, it is unlikely that you can reach him through the website. Basically, they all read paper books. Even if someone gives him the URL, he may not be able to open it the next time he logs in. Others want in-depth information. This information should be rich and diverse. When promoting, I directly promoted it to students in relevant majors at the university. They needed recognition for themselves, and they had not yet graduated. They were very technical, loved to study and dared to try. Although they were not well-known, they were basically enough to enrich the content. It can be settled according to the royalties. If you contact the experts directly, it will definitely cost money, and it will only be superficial things, and you will not write about the deeper aspects. As for how to solve this aspect of resources, financial support is definitely needed. This is hardware. Through cooperation, I have not yet understood the needs of these writers. Of course, if your website is very authoritative in the industry, under the influence of popularity, There should still be many free writers.
Question: In website cooperation, never cooperate for the sake of cooperation, but guidance. How to successfully guide the partners’ needs and reach common demands. Can the guests introduce some specific methods on how to guide cooperation?
Answer: What is the domain name of your website? What type of cooperation is needed now? Are there any work requirements in terms of traffic? If I can help you solve your partner's requirements for you in terms of traffic, can I work with you? Cooperation? There are too many forms of guidance. What are your strengths? Focus on your strengths and avoid your weaknesses, which is guidance. Cooperation is always diverse, and the most important thing is to adapt to changes, haha.
Question: This week’s chat is discussing the topic of “cooperation between websites”. The guest is also the person in charge of BD. The chat is about to end. Can the guest summarize some suggestions for grassroots webmasters on how to do business cooperation? Personal webmasters have some tips and ways to find website cooperation in the future, which also serves as a summary of the forum chat activities.
Answer: Let’s talk about my BD journey this way;
When I first entered this industry, I had no acquaintances or friends who could help me introduce relationships. I could only contact us from website to website and call the front desk. Later, when I attended a gathering in the industry on Baidu, I attended it without signing up. There, I met my first friend in the industry, joined the first group, and had my first introduction and cooperation. However, the help for cooperative work has not been qualitatively improved.
Half a year later, I thought it was important to increase my visibility in the industry. I had already joined many groups and started organizing activities, offline BD activities, from the earliest weekly group leader killing activities to the first The Grammy BD Karaoke event and later the Internet Market Summit Forum have gone through many years. More and more people in the industry know about it. When we collaborate, many good friends will think of me first. It is not difficult to understand the needs of each company. You can know many cooperation points of each company by checking my information on QQ.
Of course, there are skills in exchanging business cards with senior executives at the beginning. Now a vice president of Tencent (a beautiful woman) still remembers the scene when I exchanged business cards with him three years ago. Exchange business cards with senior management. He receives many business cards. If you have time, go back and look at them and hand them over to the relevant departments for sorting. If you don’t have time, just put them on the shelf and shelve them. How can you enhance the impression on him so that he can remember you very well in one go? important. One method I have used is to walk up to the vice president and shout "robbery". At that time, the beautiful woman looked at me in surprise and asked, "What do you want to do?" I replied, "rob the business card." Haha, please hand over the business card. When the other party took out his business card, he asked me: Where is your business card? I replied: If you bring it, you will not be robbed.
When we contacted him last year, I said that I had stolen your business card at a conference, and he immediately recalled me and started talking about the cooperation I hoped to have with him in a very relaxed atmosphere.
Cooperation between websites is still inseparable from good personal relationships. If you want to better cooperate with other websites, you must first maintain the relationship with the individual webmaster, treat friends on the Internet sincerely, and accumulate your own personal network resources. I hope that the techniques discussed in the forum chat about accumulation of contacts and how to effectively cooperate between websites will be enlightening to you. Please also continue to pay attention to the forum chat activities in the A5 forum every Thursday afternoon. (Text/Compiled by Mengjiang)
For more tips on cooperation between websites, you can also check out the forum post. Post address: http://bbs.admin5.com/thread-2136048-1-1.html