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I have already written two articles in this series. Previously I discussed with you the basic steps of resource cooperation and promotion and how to tap resources. Today Jiang Likun continues to discuss the form of resource cooperation with you. When negotiating cooperation, the form does not need to be rigid, as long as it can achieve a win-win goal, any form will do. Even when necessary, we need to give full play to our imagination and actively think of some creative ways. Here I would like to introduce some common Internet cooperation methods to you, hoping to serve as a starting point.
1. Friendly links
The oldest and most basic Internet cooperation model. Regarding the content of friendly links, you can search for the article "The Ultimate Tips for Exchanging Friendly Links" written by Jiang Likun before.
2. Advertising exchange
Each website has its own advertising space, but sometimes, these spaces may not all be sold out. And leaving the advertising space empty is a waste of resources. So at this time, we can find some websites with strong relationships and exchange the advertising spaces of both parties to achieve the purpose of mutual promotion.
3. Traffic exchange
Traffic is the lifeblood of a website and one of the mission indicators for website promoters. However, it is not easy to significantly increase traffic, especially for sites with a relatively large traffic base. It is very difficult to increase traffic. For example, for a website with a daily IP of 5 million, the effect of some ordinary promotion methods is simply a drop in the bucket. So how can we quickly increase traffic in this case? The method is flow exchange.
Ideally, if the daily IP of our website is 100,000, then through one-to-one exchange, it can reach 200,000 immediately. Of course, this is just a theory. In actual operation, it may not be able to export that much traffic. Here I would like to share with you a secret trick for exchanging traffic. Using this method, you can exchange for a large number of IPs even when you don’t have much traffic. Jiang Likun once used this method to help a website with about 50,000 daily IPs increase its traffic by more than ten times.
The method is very simple, first create a dedicated traffic exchange page, and then start looking for partners. For example, if we find four websites A, B, C, and D, the conditions we negotiate with them are to exchange traffic of 10,000 IPs every day. That is, we will bring 10,000 IPs to each of their websites every day, and each of their four websites will give them 10,000 IPs every day. We bring 10,000 IPs. It doesn’t matter how much we exchange, but we need to pay attention to one key issue: all the traffic the other party brings to us must be directed to this traffic exchange page.
Then divide this page into five parts, one of which contains the content of our website, and the remaining four parts contain the content of the four partner websites. At the same time, the internal traffic of our website is also introduced to this page as much as possible. For example, place links to the page on the final content page, article list page, and other places where traffic is concentrated.
At this time, the traffic exchange page will have at least 40,000 IPs every day, and the daily demand of each of the four partner websites is 10,000 IPs. As long as the content inside is attractive enough and can arouse users' desire to click, then their needs will be satisfied. The requirements are very easy and even exceeded.
In fact, this method is equivalent to us creating a traffic transfer page to help the four of them complete the traffic exchange, and we intercept part of the traffic as a kickback. It's a tricky method, but it's very practical.
4. Content reprinting
If we can produce enough original content, then content reprint cooperation is a very good choice. The usual model is for the other party to reprint the original content authorized by us, and indicate on the content page that the content comes from our website, and also add a hyperlink to our website.
For the other party, it has added a lot of high-quality content, and for us, it has improved visibility, increased traffic, and gained many additional high-quality external links.
5. Co-construction of special topics
This method is somewhat similar to traffic exchange, but different. Let’s first understand the concept of online topics. Online topics are an important form of online media. They usually design fixed topic pages around a specific theme (such as emergencies or publicity themes), and display pictures, text, and instant news. Concentrated reporting of relevant information. A topic is equivalent to a mini independent homepage, and the content inside is carefully selected and very targeted. Therefore, a good topic can bring a lot of traffic to the website. If a website can frequently organize high-quality topics, it will also greatly enhance the stickiness and image of the website.
However, not all websites have the ability to regularly organize excellent topics. At the same time, we also hope to make existing topics play a greater role and bring more users to the website. At this time, we can meet these requirements through thematic co-construction.
For example, as the New Year is approaching, we have collaborated with five websites, including our own, to create a special topic to welcome the New Year. The special page is divided into five parts, and each website is responsible for the content construction of one part. After the topic was produced, it was launched on five websites at the same time, and the five websites also promoted the topic at the same time. Theoretically, we only made one fifth of the topic, but it was displayed on five websites at the same time. This is several times better than completing a topic independently and then displaying it on our own website.
6. Channel co-construction
Friends who often visit the official MSN website, if you are careful, I believe you will make a small discovery: Although the channels and content on the MSN website are rich, none of them are my own. For example, the content of the dating channel comes from Jiayuan.com, the content of the information channel comes from Beiqing.com, and the content of the real estate channel comes from Soufun.com. What's going on? Are you blinded? You read that right, the MSN website itself does not provide content, its channels are all completed in the form of cooperation with external websites.
The channel co-building model saves costs for website owners, eliminating the need to invest a large amount of money in building website channels. It can also generate income because the channel builder needs to pay a certain fee. For the contractor, it also saves costs, because it only needs to pay a small fee to directly acquire a large number of users, and it can also quickly increase its influence with the help of the other party's brand.
7. Activity cooperation
Although the effect of event promotion is good, it is also more troublesome to implement. From the planning and organization of the event to the implementation and promotion of the event, it is quite labor-intensive, material and energy-consuming. But if we can take a ride while others are doing activities, it will have the effect of getting twice the result with half the effort. There are roughly three cooperation modes for activities:
The first is event co-organizing. We appear as co-organizers and work with the organizers to complete this event. Usually we need to provide some resources, such as manpower, material resources, etc.
The second is activity support. For example, if we are a website ourselves, we can provide him with some media support, such as publishing event press releases to the other party, providing him with advertising space on the website, etc.
The third is activity sponsorship. This is relatively straightforward, directly sponsoring funds or gifts for the event.
8. API cooperation
What is API cooperation? To put it simply, it means developing related applications based on other platforms (such as websites, etc.), using the other party's brand and popularity to enhance our visibility, and obtain traffic or revenue from it. For example, Happy Farm (commonly known as the vegetable-stealing game), which is extremely popular on Renren.com, was not produced by Renren itself, but was developed by a company called Five Minutes. Later, through cooperation, it was The game is embedded into Renren. This game became popular on the Internet as soon as it was launched, and Five Minutes, an unknown company, became famous overnight.
Of course, programs like Happy Farm are relatively complex and require a certain level of technical prowess. For companies that are not very technical, you can choose some simpler methods, such as discuz! , phpwind and other community programs, and develop related forum plug-ins. Or even simpler, you can directly create free website templates for various mainstream website building programs and spread them on the Internet.
9. Data exchange
In actual work, we often need to obtain various data, such as user directories, sales leads, email address databases, etc. However, obtaining a large amount of these effective data is a time-consuming and labor-intensive matter, and often requires a lot of effort. There is a certain price to pay. Is there a compromise solution? In fact, when we are having this problem, other companies are also struggling with it. If we could find these companies and exchange data directly with them, then everyone's problems would be solved. Theoretically, if you have a database of 1 million users, you can instantly increase it to 2 million through one-to-one exchange without paying any price.
10. Joint operation
Joint operation originated from online games and is a new cooperation model emerging in the game industry. Game manufacturers open up the operation rights of games, and all enterprises or individuals in the industry chain such as media, channel promoters, guilds, Internet cafes, etc. can participate in the operation and share profit margins.
For example, we used our spare time to build a personal website about games. After hard promotion and operation, the website has gained very high popularity and traffic. As we all know, online games are the most profitable industry on the Internet, and our website has gathered a large number of game users. If we can operate a game, it will definitely be very profitable. But the problem is that developing and operating games requires a lot of investment, which is obviously unrealistic. This barrier can be broken through joint operations. Under this cooperation model, the game manufacturers provide game servers, customer services, various technical support, etc., and we only need to be responsible for attracting players to play games. When players make consumption, they will be divided with the game manufacturers.
This method breaks through the traditional media advertising cooperation method and allows channel dealers to directly enter the product operation system, reducing risks and cost investment while obtaining high returns from operations.
【Related articles】
Jiang Likun: Detailed explanation of resource cooperation promotion one
Jiang Likun: Detailed explanation of cooperative promotion of network resources Part 2
Author information: Jiang Likun, founder of Tui Yi (bbs.tui18.com).
Copyright statement: Free reprinting is welcome. Please retain the original author information when reprinting. Thank you for your cooperation!
Thanks to Jiang Likun for his contribution